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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Think it’s tough to earn links or shares for your content? Search engines are vital for discoverability. Indeed, if you want to find out whether anyone really cares about your content, just put up a paywall. Anyone who accessed an article via a Google search enjoyed Infinite Clicks Free. Try earning money.

SEO 122
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How to Radically Stand Out with Brand Marketing

ConversionXL

You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns. Brand is your strongest asset. Understanding what your customers crave.

Marketing 109
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. via Observer ]. Image source.

Retention 113
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

In this article, I’ll outline how to create an agency content strategy that fuels your business development efforts and generates the optimal kind of organic traffic. Mining your clients for pain-points, success, and topic ideas. It’s unlikely your ideal client is interested in a generic “5 ways to produce better ads.”.

Audience 127
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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Not knowing your value proposition.

Marketing 109
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

not all the other applications that were competing for user attention in Facebook). Many people have speculated a variety of revenue sources such as charging 3rd parties for their data, charging power users for their accounts, charging “verified users&# for their certified accounts, etc. contextual text ads (e.g.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

It can also keep your employees employed or help you retain your job—a modicum of security in uncertain times. By contrast, Staples closed down some underperforming facilities but increased its workforce by 10% during the recession, mainly to support the high-end product categories and services it introduced.

Marketing 121