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Conversion, retention and churn benchmarks

VC Cafe

This is a question startup founders ask themselves multiple times a week. It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. Retention over 50% is considered top quartile.

Retention 109
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1.

Retention 113
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

However, as a founder of a small business or startup, you’re juggling many things. KPIs Every Founder Should Track. Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. “What gets measured gets done.” . Employee KPIs.

Founder 71
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Customer Success: The Secret Ingredient For Engagement 

YoungUpstarts

Keep reading to learn more about Customer Success and why it is so beneficial to many organizations today: Customer Success focuses on more than just retention. While retention is probably the most important metric these organizations track, good CSMs don’t focus on renewal alone.

Customer 171
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2023-2024 B2B SaaS Benchmarks

VC Cafe

It’s not a surprise, given that entrepreneurs are obsessed with data and metrics, but in the conservative VC market of 2024, it feels even more important for founders to know what ‘good’ looks like and what investors expect. Always happy to connect with pre-seed founders and provide VC friendly feedback.

B2B 78
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How Well Versed Are You In Startup Investor Jargon?

Startup Professionals Musings

People are even talking about “decacorns" -- investable companies with net worth now exceeding $10 billion -- like Dropbox and Pinterest. Ron Conway , of SV Angels, and Reid Hoffman , LinkedIn's founder, are names often mentioned in this category. These deals usually come with retention packages -- so be careful.

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Experts share tips for mission-driven organizations on DE&I

Board Effect

Solving our most pressing social issues, providing a safety net of love and care, this is the immeasurably critical role of our social sector organizations. Let’s examine our retention rates, ensuring that our teams reflect the diversity of the communities we serve. So, how do we gauge our progress?

Ireland 83