Ninja Moves from a Secret Marketing Entrepreneur

The Startup Magazine

For small businesses, this is actually great news, as it opens the door to capturing market share from larger, less nimble competitors. The big “IF” however, is whether your brand is RELEVANT to your target market. The Economy May Stall: Why That’s Good News.

6 Guerrilla Marketing Tactics For New Businesses


New businesses are usually strapped for cash, which means that they don’t have enough money for costly marketing strategies. The fact that guerrilla marketing is low-cost doesn’t go at the expense of its quality. Undercover marketing.

Current Startup Market Emotional Biases

Feld Thoughts

Bill Gurley wrote an incredible post yesterday titled On the Road to Recap: Why the unicorn financing market just became dangerous … for all involved. In 2001 and 2002 I learned a brutal set of lessons, including experiencing that $100 million of paper money going to $0 when Interliant went bankrupt. This happens in every market transition, and can create quite a bit of tension between the different constituents in each company.

Cause Marketing on Ice

crowdSPRING Blog

The organization builds awareness through events and outreach – historically their most popular fundraising effort has been their annual Walk to Defeat ALS , which since 2002 has raised almost $200 million in donations. Lean Marketing tips: not-for-profit edition.

Marketing Is About Values

crowdSPRING Blog

That transformation offers an important lesson for startups about marketing and branding. Apple’s Think Different campaign (which ran from 1997 to 2002) focused on the brand and not on specific products. Apple benefited from an enormous marketing budget.

Getting Serious: The next billion-dollar market in games

VC Cafe

Neuroscience Solutions Corporation (founded in 2002 and rebranded to BrainHQ ), Lumosity (founded in 2005) and Fitbrains (2007, now a Rosetta Stone company) are the most well known examples of second wave cognitive gaming. Guest post by Sagi Shorrer*.

Capital Market Climate Change

Ben's Blog

What about the efficient market hypothesis? Aren’t markets rational? If markets behave rationally, one might expect the ratio of price to earnings to be reasonably stable over the period (click here for complete data set). So, the average company on the S&P 500 IT index with $10M in annual earnings would be worth $210M in March of 1995, $820M in March of 2002, $310M in March of 2004 and $155M in March of last year. Hope that you feel this. Feel this way forever.

A Marketer’s Ode to Gawker

crowdSPRING Blog

As Farhad Manjoo put it in the New York Times : Created in 2002 after the dot-com bubble, Gawker was far from the first online news site; it wasn’t the first blog or the first network of blogs, either. It also paved the way for bolder, more dynamic marketing. And marketers were watching. As other platforms adopted a similar approach, marketers had to get smart about how they allocated their PR resources, and think hard about when and how to frame a development.

Every Generation Learns The Same Lessons

Feld Thoughts

Last night, at the Aspen Entrepreneurs event, I was asked to describe several failures and I rolled out my story about Interliant, which, for a period of time (1999 – 2000) appeared to be hugely successful before going bankrupt in 2002.

We Were Right – Just a Decade Early

Feld Thoughts

” The market responded according to plan. 1/4 on the Nasdaq Stock Market.” 2002 was the Trough of Disillusionment. 2001 – 2002 was the collapse to the Trough.

How an experienced developer multiplied his productivity.

Aymeric Gaurat-Apelli

The time gap between the moment I have an idea and the moment I can confront it to market validation via some prototypes has too be as short as possible so I am always looking for better ways of doing things.

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How an experienced developer multiplied his productivity.

Aymeric Gaurat-Apelli

The time gap between the moment I have an idea and the moment I can confront it to market validation via some prototypes has too be as short as possible so I am always looking for better ways of doing things.

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Capital Market Climate Change

Ben's Blog

What about the efficient market hypothesis? Aren’t markets rational? If markets behave rationally, one might expect the ratio of price to earnings to be reasonably stable over the period (click here for complete data set). So, the average company on the S&P 500 IT index with $10M in annual earnings would be worth $210M in March of 1995, $820M in March of 2002, $310M in March of 2004 and $155M in March of last year.

5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect.

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Category Collapse

Feld Thoughts

Unlike the endless stream of predictions that are about to come out, it’s an analysis of the spread between the public market and private company valuations. Fred is not predicting anything in particular but makes several useful observations, including the following: “And yet storm clouds are on the horizon for the capital markets in 2019. And, of course, the situation in DC is getting dicey and that will weigh on markets as well.”

The Long And Short Of Rebranding Your Business


It is important to transform your marketing communication from the old brand to the new brand in one go in order to ensure consistent messaging. Finally, marketers also need to work on the internal rebranding. Professionalisms branding Chris Low marketing

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It Can All Go To Zero

Feld Thoughts

The company had gone public in 1999 and the market cap rose to just under $3 billion ($55 / share, up from $10 / share at the IPO). ” In 2002 Interliant went bankrupt and the stock went to $0. Perspective can be a useful thing. Cryptocurrencies have had a bad 24 hours.

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5 Questions for a CEO: Simms Jenkins, BrightWave Marketing

Jeff Hilimire

I’ve known Simms Jenkins (CEO of BrightWave Marketing ) for a long time and I’ve always been impressed with how he’s built his business. BrightWave Marketing is North America’s leading email marketing agency.

Book: Flash Boys: A Wall Street Revolt

Feld Thoughts

” The first week of 2016 in the public markets has been an entertaining reminder of this. In 2002, I decided not to own any public company stocks except for companies that I directly invested in as private companies. I sold whatever remaining public company shares I still had post Internet bubble and took an entirely different approach to the public markets. I’m a big believer in the Bogle school of thought about owning the market , rather than trading stocks.

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Business Lessons Often Ignored In The Heat Of Passion

Startup Professionals Musings

For example, the personal motorized scooter Segway was announced as disruptive technology way back in 2002, but is still not a successful business. If there is no competition, there is likely not a market. You need skills in finance, operations, and marketing to supplement product development, and more hours of work than one person can manage. Most aspiring entrepreneurs are convinced that their idea and passion are so great that failure is not a possibility.

5 Steps To Strategy Tuning Through Machine Learning

Startup Professionals Musings

With the speed of change and volume of market feedback today, as well as the advances in machine learning, Amazon, Alibaba, and others have proven the value of software driven strategy decisions. This is a new class of software that can adapt in real time to market changes.

Why I’m not worried about formal advocacy programs…

Feld Thoughts

Cecelia did this in 2002 which makes me think of the chaos that was in my head as I continued to unwind the mess that was my world from the collapse of the Internet bubble. My mom ( Cecelia Feld ) has had a huge positive impact on my life in many ways. I like to think that I’ve also had a huge positive impact on her life, although I’m sure there have been times that she wanted to hide in a closet from me and scream at the top of her lungs.

The wrong question: Is now the right time to start a company?

A Smart Bear: Startups and Marketing for Geeks

I started Smart Bear in a recession (2002) and it went great. When the economy is good and the product fits the market, sales are easy. If you choose a market that’s already large and growing (as we did), there are big opportunities with many niches. The answer is always yes.

Entrepreneurs: Don’t Make This Costly Financial Planning Mistake


Gary left a large marketing company to start a small business selling frozen foods to grocery stores.

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The Great Coding School Rollup of 2015

Feld Thoughts

I was in the middle of that with Interliant (I was a co-founder) – we bought 20+ companies, at one point has an almost $3 billion market cap (on $200 million of revenue – recognize the multiple), but went bankrupt in 2002. I just saw my first proposal for a Coding School Rollup. As you are probably aware, 2014 saw the explosion of coding schools all over the US. These are typically four to 12 week programs. Some are full-time, others are part-time.

4 Key Tips For Getting Your Product Or Service To Launch (And Why Launching Reduces Startup Fear)


As long as your offering receives a positive response from its intended market, you’re on the right track. But in 2002, Anytime Fitness succeeded by introducing just a couple of fresh components – 24/7/365 access for members and convenient locations in neighborhood strip malls.

10 of the Most Successful Investors of the Last 10 Years

The Startup Magazine

Investments from capital markets to real estate plummeted. Zhitao runs Hangzhou Liaison Interactive, which is a Chinese technology-based company founded in July 2002. These shares propelled him to billionaire status in 2015 when the firm’s market value soared.

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Manage And Schedule Appointments With TimeCenter


Marie had been running a web development shop nicmar media since 2002, and had developed an online appointment scheduler for two of Sweden’s biggest companies in 2005. In 2007, Marie joined forces with marketer and user interface expert Ellenson and started to develop TimeCenter.

The Great Winnowing of World Cup & The Startup Ecosystem

Agile VC

Picture I took in 2002 of WC stadium Daegu, South Korea. Luck plays a role and with the benefit of hindsight, there are obviously startup outcomes that benefit from bull/bubble markets or seemingly irrational behavior.

It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. Or the founder, or the product, or the market – no metrics can measure those intangibles.

How The 5G Revolution Emerged And How It Will Give Business A Boost


3G: Opening Up the App Market. One economic outgrowth of 3G was the explosion of the mobile app market. Introduced in 2008, by 2015 the mobile app market was generating $30 billion annually. As a tariff war between the U.S.

The Gamification Behind Loyalty Cards

Up and Running

One would expect market traders to give extra produce or deals in order to get the customer to return again. This works by the customer marketing the venue they have checked into, increasing familiarity with the customers’ social followers.

The Evolution of Entrepreneurial Education and Corporate Innovation

Steve Blank

Philip Bouchard : You’ve started teaching at Berkeley since 2002, Columbia in 2003 and at Stanford since 2011. But they’ve taken that basic technology past fabrics into multiple markets – medical, filtration, fibers, cables, etc.

Taking Corporate VC: When It Makes Sense

View from Seed

It seems obvious but strategic investment only makes sense when that corporate VC is providing technology, market access, or other aid that cannot be obtained through a simple business relationship or from a startup’s other investors or advisors.

What Are the Building Blocks Of A Story For Your Brand?


There may be a tough marketing challenge, a difficult economic condition or maybe some product design issue that the character must overcome. It was 2002, the SARS virus had hit China.

The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)

Up and Running

In a move that can be described as gross negligence, Hummer Winblad didn’t bother to do any independent market research in its push for an IPO. Do your market research and develop a business plan before you open your doors. What’s worse than not doing market research?

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Modi and Ma


The controlled decentralization of major industries has been dubbed a “socialist market” movement. This populace will also have a pent-up demand for goods and services, and an on-the-ground familiarity of market opportunities in these markets.

What Are Pre-Seed Rounds and Why Do They Exist?

View from Seed

In the years immediately prior to the popularity of institutional seed investing (I’m using a time frame of 2002 – 2007), the early-stage financing landscape looked similar to the first segment of the chart. Series A investors invested quite early, often before product/market fit.

The Rise of the Secondary Market for Emerging Growth Equities– Necessary But Insufficient

Pascal's View

years in 2007- the longest gestation period since 1991: What has driven these changes to the capital markets and are they permanent or temporary? My full answer to this question follows: Public companies with equity market capitalizations of less than $1 billion have been negatively impacted by these market changes—and within this group, companies with capitalizations of $500 million or less have suffered the most.

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How To Fund Your Business When A Bank Loan Isn’t An Option


Mike Prendergast is the Director of Quick Capital , which he launched in 2015 after recognising a gap in the market for flexible alternatives to bank loans. The company – which he co-founded in 2002 – is one of the leading providers of outsourced electronic payments systems.

Balancing entrepreneurial drive and instinct with lean and other methodologies

The Equity Kicker

There were, I think, 2-3 years of little growth before market changes pushed music streaming into the mainstream, user numbers rocketed and the company was acquired by CBS for $280m. in 2002, so they built what they thought the industry needed and people would want.

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20 Most Influential Graphic Design Companies From Around the World

crowdSPRING Blog

In addition to branding and marketing, an in-house design team tackles a variety of projects for clients of all sizes and industries. MCFaul+Day was founded in 2002 by John McFaul in Portsmouth, England.

Bottoms Up Everyone: A New Economic Revolution Is Upon Us


Between 2002 and 2012, enterprises with over 1000 employees lost over a 1 million employees. by Bill Clerico, CEO of WePay. Internet commerce technology has unleashed the capabilities of ordinary Americans to take matters into their own hands and craft—often literally—their own livelihoods.