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Marrying Content with the Customer Journey

Duct Tape Marketing

On today’s podcast, I speak with Arnie Kuenn, an international speaker, author, and founder and CEO of Vertical Measures. Key takeaways from the episode and more about Arnie Kuenn: Learn more about Vertical Measures. Key takeaways from the episode and more about Arnie Kuenn: * Learn more about Vertical Measures.

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Transcript of Increase Profits Through Specialization

Duct Tape Marketing

John Jantsch: One of the ways to really drive up profit is to specialize, is to go into a vertical market, is to go have a niche, to get known as an expert in X, Y, or Z. Or maybe you got booted from your job, like a lot of people got laid off in, I don’t know, 2006, 2007, 2008. Market vertical would be what you said, dentists.

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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

Since 2006 they have added offices outside of Boston including Menlo Park, Europe, and China. He is starting to see this occur in sites that are verticalizing content. It has become a short form premium destination that is verticalizing content in category channels. He does think there are opportunities in vertical search.

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Nike Accelerator – Powered By TechStars

Feld Thoughts

When we started TechStars in 2006, one of our premises was to help build a strong startup community in Boulder. Several years ago David Cohen , Jason Mendelson , and I started talking about the idea that the same principles of an accelerator model could apply to specific vertical markets or companies.

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Interview with eFounders

Cracking the Code

Even in 2006, when I joined Bessemer Venture Partners, there was still a lot of skepticism in the Silicon Valley around SaaS (one of my first blog post in 2006 was titled: “W hy I disagree with Tony Zingale — CEO of Mercury Interactive — on the future of SaaS ").

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The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

million in 2006 – only one year after implementing the customer feedback forum. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. million in 2004 to $6.5 image source.

Retention 115
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How To Develop Your Customer Retention Strategy

ConversionXL

million in 2006 – only one year after implementing the customer feedback forum. For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. million in 2004 to $6.5 image source.

Retention 112