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20 Entrepreneurs Share Their Business Goals for 2018

Hearpreneur

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. We asked entrepreneurs to share their business goals and what they were looking forward to in 2018. #1- 1- Efficiency. Photo Credit: Shawn Moore. Photo Credit: Georgene Huang.

Detroit 88
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The Potential of Qualitative Research in B2B

Gregg Fraley, Author of Jack's Notebook

Why Don’t B2B Companies Use Qualitative Research? Consumer product companies spend a great deal of time and money doing qualitative, essentially, talking to consumers. B2B companies do qualitative much less frequently. They’re missing the boat — qualitative is arguably more effective in B2B markets.

B2B 63
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We’re Hiring for Our Investment Team at NextView’s NYC Office

View from Seed

Since we first opened our New York office back in 2015, we have steadily increased our presence over the years ( Melody joined us in 2017 and Dorothy in 2018), and now roughly 40% of our investments are in New York. We invest nationally across Consumer and B2B, while most of our investments are based in NYC, SF/Bay Area, and Boston.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. An eMarketer study estimated that, in 2018, 25% of U.S.

Video 129
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Argona Partners Recognized by GoodFirms as the Best Company to Work With

Argona

Right from its inception in 2018, Argona Partners has been embracing the power of innovation to create value and success for its clients and communities. However, the company was facing challenges in raising funds and bringing awareness about the product.

Partner 52
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

Product 110