ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. When does Instagram make sense for B2B?

B2B 113

B2B Marketing Social Media Pakistan 113

VC Cafe

MAY 4, 2021

Instagram announced last week that it will allow livestreams without the need to turn on video, essentially enabling live audio rooms. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways).

Audio 139

Audio Software Review Open Source Social Network 139

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 11:13] Why is video an important part of your content strategy? [14:00] This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

SEPTEMBER 20, 2021

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views. Ahead of both Instagram and Facebook, it has the highest ROI for video content. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. YouTube generated $19.77

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. His profile is filled with videos like this one, where he directly answers questions from his audience. It’s also used to discover existing captive audiences.

Reputation 134

Reputation Audience Management Social Media 134

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing 76

Marketing Differentiation B2C PR 76

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. an ebook); Then you blast them with sales messaging (e.g.,

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

JULY 8, 2021

If you’re using content to generate leads for your B2B or SaaS business, it’s critical you measure how well your activities are contributing to the cause. For example, Vidyard have a library of resources on various video marketing topics: If you’re producing content at this scale, you better be sure it’s converting.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Leading up to their product launch, they highlighted production images and videos of not-yet-available products on Instagram. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap. But cheap acquisition meant cheap leads.

Product 110

Product Campaign Acquisition Social Media 110

VC Cafe

OCTOBER 28, 2021

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. If you think about it, the consumerisation of enterprise tech is now the standard.

B2B 167

B2B Sales Cycle Software Mobile 167

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. DocuSign continues to create weekly blog posts, monthly videos, and post valuable content daily on social media. My experience is true for many others.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

The Next Web

OCTOBER 11, 2013

After pivoting into a B2B model, Everlater got acquired by AOL to become MapQuest Travel Blogs. The video brings the story up to date, and we find out how they’ve settled in within a corporate behemoth. Entrepreneur Insider Profiles and Interviews Videos'

Acquisition 154

Acquisition Colorado B2B Startup 154

ConversionXL

JANUARY 18, 2022

Bellroy follows this with a brief animated video that uses storytelling ( scientifically linked to emotional responses ) to describe common pain points and answer the critical question, “Why do I need it?”. Here’s a video on Twitter featuring their products being packed away onto airplanes and put through trials: Image source.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 83

B2B Marketing B2C ChatGPT 83

crowdSPRING Blog

JANUARY 30, 2013

It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. Not surprisingly, all content marketing tactics are being used more frequently, including research reports, videos, and mobile content.

North America 100

North America B2B America Marketing 100

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

JANUARY 18, 2022

Ads began to feature people in masks, on video calls with family and friends, and staying at home. Most business buyers (95%) are not currently in the market to buy, according to research from the B2B Institute and Professor John Dawes of the Ehrenberg-Bass Institute. Use marketing as the vehicle to communicate your brand.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. Always gauge progress by business indicators, like customer acquisition cost and customer satisfaction. Approach influencers and key stakeholders appropriately.

Social Media 247

Social Media Media Reputation Viral 247

SoCal CTO

NOVEMBER 17, 2009

I’m more familiar with content marketing in B2B Marketing. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! Again, an interesting topic to discuss.

Southern California 170

Southern California Acquisition Cost Customer 170

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. I saw this fascinating video of a Ferrari F1 pit stop that reminded me of what we are striving to achieve.

B2B 45

B2B Marketing SEM Bandwidth 45

ConversionXL

MARCH 5, 2019

Account-based marketers , in particular, work with carefully tailored lists: [This post contains video, click to play]. For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. Include a link to a custom video. Subject lines. Image source ).

Email 130

Email Campaign Reputation San Diego 130

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Think about surveys, heatmaps, A/B testing, and remote user feedback (users test your website at home and then send back feedback in the form of videos, screenshots, or a simple email). trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

JUNE 16, 2020

Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases. hero section, CTA row, video modals) look like. We have a handful of templates for different purposes. Each page type is used by 8–30 URLs. Shared among them are modules detailed in our style guide. Our style guide defines which elements (e.g.,

SEO 121

SEO Technical Review Software Review XML 121

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185

View from Seed

JANUARY 10, 2022

The notable alumni able to secure substantial funding success from VCs like Khosla Ventures, Founders Fund, and Softbank include ShelfLife (ordering marketplace for food & beverage brands – $3M Seed round), Jambb (NFT crypto platform for video content – $3.5M Who we are.

San Diego 156

San Diego San Francisco Alabama Valuation 156

ReadWriteStart

APRIL 18, 2018

As technology takes on a bigger role in businesses of all types, tech acquisitions become both short- and long-term investments. That means the next year or two will likely bring some blockbuster mergers and acquisitions as companies determine how they can mesh their services and products with others’.

Merger 70

Merger Acquisition Stock Valuation 70

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Few B2B companies can truly claim “viral growth” characteristics. But for the few who do, they can maintain growth rates of X%/yr where X is much larger than cancellation, and do so with very little acquisition costs.

Business Model 335

Business Model .Net Revenue IPO 335

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

SEPTEMBER 15, 2020

Instead, I just sent them a picture of my ID and took a quick selfie video. They even created a B2B technology agency called Ocado Solutions to help build other online supermarkets. Monzo stripped out all unnecessary questions and removed the need to visit a physical location to show an ID. Show you get it with little touches.

Customer 85

Customer Community Revenue Software Review 85

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Acquisition segments. Acquisition segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. ” How does Netflix manage to find the right show for the right user so quickly?

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Social media platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103