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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. So what’s wrong the product development model?

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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. If they were a commercial company, they figured out product/market fit; or if a government organization, it focused on solution/mission fit. Companies Run on Process.

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5 Types Of Business Strategies To Consider Before Opening Up Shop

YoungUpstarts

Also known as a system on module, SOM offers companies a unique strategy when it comes to developing products while keeping customizability fully possible. Using SOM is perfect for system designers who’re interested in having customization of the interface, form factor, and other electronic components.

SCRUM 147
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115
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Helen Mohsenzadeh Answers What Is Business Development?

The Startup Magazine

Business development isn’t just a buzzword. But what exactly is business development? Expert Helen Mohsenzadeh explains that from budgeting and planning strategy to networking with potential partners, there are endless possibilities for executing effective business development processes within a company!

Developer 122
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Eight Ways Customer Analytics Can Give Your Company A Competitive Edge

YoungUpstarts

by Jeff Sauro, author of “ Customer Analytics For Dummies “. In a global economy that’s becoming more competitive each year, every customer (and customer’s opinion) counts. Every customer interaction counts. Certainly, every dollar spent on keeping customers happy and coming back counts.

Analytics 100
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Where Does Your Software Company Go From Here?

ReadWriteStart

You also should figure out what your customers’ specific needs are and which of those needs aren’t being met that align with your organization’s core expertise. In software, those avenues are your customers, industry, employees, and the broader trends associated with current events.

Software 171