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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo built on his background as a music producer and engineer to see the power of music in advertising.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. Here are three key cost elements of just the viral marketing campaigns: Hire brand evangelists. That’s a double death wish.

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Startup Founders’ Favorite Interview Questions to Judge Early Team Fit

View from Seed

At seed-stage startups, especially companies with well-networked founders and investors, finding applicants who can do a job on paper is not overly difficult. To help you more effectively build your early teams, we asked a group of founders to share their favorite interview questions when they build new startup teams.

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Leaving Government for the Private Sector – Part 2

Steve Blank

At first many start-ups hire a lobbying firm. Larger companies hiring a Chief of Staff often look for someone who has an MBA, experience with one of the big consulting firms, or experience doing the job already. They can vote to hire and fire the CEO. A Board of Directors has a formal and legal role.

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6 Things High-Growth Startups Do Differently

The Startup Magazine

Most startups start with a burst of momentum from the founder, slowly add some customers, and stagnate, before ultimately fizzling out. Inexperienced founders pick a conservative funding target and tend to raise just enough money to reach that goal. They Hire Great People. Here are some of the things they do differently: 1.

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Neko Health: Spotify CEO’s Medical Startup Raises €60 Million in Funding

ReadWriteStart

Neko Health is well positioned to achieve its goals, as the board of directors recently welcomed notable investors such as Niklas Zennstrom, co-founder of Skype, and Klaus Hommels, founder of the venture capital firm Lakestar. In addition, the images captured by the 3D scanner are sent to a remote location for analysis.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. As the idea went from innovating on software & systems to launching a company to rolling it out in the field brought on Rahul Gandhi as his co-founder to physically launch the company. As an early-stage VC I love this phase.