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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). Not so fast.

Video 339
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. The industry finally has one of their own at the helm of the largest YouTube network. Distribution costs have, too.

Video 320
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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Localized, where the entire buying process happens within a small—sometimes offline—network. Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. It created powerful network effects.

B2B 133
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Using affiliate marketing and the Internet to boost your company’s revenue

The Next Web

By opening fewer stores you decrease costs in renting real estate, distributing products to your stores, and hiring employees for every location in every area you’re operating in. Who should look into finding affiliate marketing partners? Customers don’t need to actually visit one of your offline stores.

Affiliate 134
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How to Scale Support of Portfolio Companies

David Teten

the “TOPSCAN” framework from my research study on value creation by VCs ): T eam-Building – We aggregate openings across our portfolio on our jobs page. We think coaching is a key lever for doing this, with our own team or through outside partners. This is roughly comparable to PRNewswire’s distribution service.

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Knowledge Retention: How to Protect Your Competitive Advantage

ConversionXL

Let me tell you a story,” began Jim Palmer, a partner with e-learning developers LeanForward. An in-depth audit tackles two key sources for knowledge retention: The decision-making process; Internal social networks. Internal social networks. Internal social networks are often overlooked during knowledge audits.

Retention 128