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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. More networking and curated roundtables, less gurus and swag. CXL Live 2022 was a blast.

B2B 94
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. So why is online video such an attractive market to build a startup? Much of network television can cost $100,000 / minute to produce.

Video 339
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Top 10 Emerging Marketplaces for Chemical Industry in 2022

ReadWriteStart

Many shutdowns and market dry-ups resulted in domestic dependency that narrowed down where products could be found. Small and medium businesses get direct exposure to international customers and seem to be coming out as the winners in the chemical market game. Essentially, the scenario is that there are flexible aggregators as.

Germany 175
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Announcing our investment in DemandStar, a marketplace for government procurement  

Version One Ventures

trillion is spent in the local government procurement market, but billions are wasted due to scarce competition and outdated processes. DemandStar opens up this market to a modern process. It should come as no surprise that government procurement is riddled with inefficiency.

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B2B Marketplaces Revisited

Version One Ventures

As such, successful B2B marketplaces will do the following well: Aggregate suppliers and provide price transparency. A marketplace needs to bring product catalogs from multiple suppliers and aggregate them in one convenient spot for customers. Referral fees.

B2B 213
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads.

Caching 140
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All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

abovethecrowd.com

Entrepreneurs accurately recognize that the connective tissue of the Internet provides an opportunity to link the players in a particular market, reducing friction in both the buying and selling experience. A true marketplace needs natural pull on both the consumer and supplier side of the market.