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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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Demand Generation: Turning Tactics into Strategy

ConversionXL

It’s also the same one we apply to demand generation. You (supposedly) do demand generation—or you would if you just ran LinkedIn ads, too. But demand generation isn’t a pile of tactics. It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. You email them.

Demand 132
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Partner with industry publications to reach hundreds of decision-makers. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media.

B2B 133
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How To Handle Your Business Remotely

YoungUpstarts

The recent Coronavirus pandemic has exposed the demand for businesses to diversify or risk losing relevance. However, if you are considering running your business remotely, you need to grasp using technology even more than companies who operate from the traditional setup. Establish Order of Operations. Hire the Right Team.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

The goal was simple: validate demand or move on. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. These days, many agencies start as a lean operation. Most B2B buyers know this. And so, the concept for a digital PR service was born. Image source ).

PR 120
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17 Things We’ve Learned from Top Product Marketers

ConversionXL

In this article, we brought together 17 of the best product marketers from companies like Gong , Privy , HighSpot and Vanguard (most of them are your instructors in CXL’s Product Marketing Minidegree ) and asked them for their best advice for those who want to rise through the ranks of the most in-demand marketing role today.

Product 127
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China and America want the AI Prize Title: Who will Throw the Knockout Punch?

ReadWriteStart

is the B2B company Nuro , which develops autonomous vehicles focused on last-mile delivery for local commerce. That’s not to say China hasn’t dabbled in B2B AI applications. Consumers are beginning to demand more control of their personal information (and faces are, perhaps, about as personal as you can get).

China 135