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The B2C SaaS Landscape and the Bundle Wars

VC Cafe

The tech industry is obsessed with the consumer subscription model, or B2C SaaS. Many startups are hoping to be the next name on that list. But to build a successful B2C SaaS business, startups need to deliver real value to keep consumers to stay engaged and subscribed.

B2C 187
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Why Your Startup's Name Matters

mashable.com

Why Your Startup’s Name Matters. This article is the first in a three-part series about naming your startup; on Thursday, we’ll discuss creating names, and on Friday, we’ll discuss testing names. Naming can be one of the most difficult challenges in the early stages of a startup. Like Tweet.

Naming 84
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

13:07] As far as backlinks go: talk a little bit about guest blogging versus being a guest on a podcast as a specific tactic. [21:52] And that looks different for a B2C journey versus a B2B journey. So talk a little bit about that guest blogging versus being a guest on a podcast as a specific tactic.

SEO 68
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Twitter Link Roundup #198 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

“Emotional connections are much more “intense” for business-to-business clients compared with B2C. “Emotional connections are much more “intense” for business-to-business clients compared with B2C. 25 Colorful Website Designs that Stand Out | Vandelay Design Blog – crowdspring.co/18GhGmV.

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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Your mission is to grow, and for B2C companies it means more users. Localization of the AppStore metadata (name, description, keywords, screenshot text) yielded the best instant boost in downloads, while localization of the app’s UI makes for a better user experience and increases engagement. How do you approach this daunting task?

Brazil 158
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9 Reasons Why Small Businesses Should Care About Content Marketing

Brandanew

More specifically, start with a blog! Here are 9 reasons why small businesses should care about Content Marketing, and why I recommend a blog to you… 9 Reasons Why Small Businesses Should Care About Content Marketing. Your Blog/ Content Marketing will allow you to get leads. Your Blog/ Stays on Google forever.

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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

According to LinkedIn’s Demand Gen Report 2018 , case studies are the preferred content format of B2B buyers, with 79% of respondents consuming them in the past 12 months: They’re also, the report notes, the second-most shared type of content among B2B buyers (after blog posts). Many buyers rely on social proof. So what’s going wrong?

B2B 134