Duct Tape Marketing

FEBRUARY 2, 2023

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

Community 83

Community Marketing Audience Networking 83

ConversionXL

OCTOBER 16, 2022

Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Snappy mobile-friendly videos are proven to get more engagement than other content formats. Use them to make your audience laugh with short videos. Quizzes, polls, and contests allow followers to join your community.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. B2C Email Marketing. More Categories.

Social Media 86

Social Media Media B2C New York 86

Hearpreneur

DECEMBER 18, 2019

Once they pass the test, their score will immediately trigger an initial or final interview calendar which will include an invite to a video interview with the hiring manager. 9- Changing our community. 2020 is going to be the year of making a difference in our local community. Don’t forget to join our #IamCEO Community.

SMS 89

SMS Entrepreneur Social Media Campaign 89

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. Video, audio, text and images – it’s all part of the content game and there are plenty of platforms with an existing audience you can leverage. It can also backfire, so execution is key.

Mobile 190

Mobile Social Media Distribution PR 190

VC Cafe

APRIL 28, 2021

Creators that are able to grow a community while keeping engagement levels high have a greater opportunity to make a living from their craft more than ever before in history. Fans pay between $5 and $50 a month to get access to images, videos and other content. Billion in 2020. Creator Funds.

Audio 167

Audio Valuation Stealth B2C 167

ConversionXL

JANUARY 18, 2022

Most of their video content is behind-the-scenes footage of their people in their office environment. Their LinkedIn video content consists of staff members sharing their expertise, like in this “Create raving fans” video featuring various employees. Here’s another great B2C example from consumer goods brand YETI.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Both Sides of the Table

MAY 20, 2015

Anybody who reads the blog regularly will know that I’m long video. Between the US & Europe alone the video sector is worth around $500 billion. And TV / Film / Video Games / Virtual Reality / Augmented Reality and frankly the Internet will all merge. It’s why I have an online video show. Equals emotion.

Startup 150

Startup B2C Portfolio Video 150

YoungUpstarts

NOVEMBER 25, 2019

Look at videos, product explainers, promotional posts, competitions and other forms of online engagement, focusing on shareability at all times. For example, you might want to share news stories with media relations and journalists about your corporate social responsibility activity which benefits the local community.

Marketing 165

Marketing Social Media B2C PPC 165

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

MAY 17, 2017

For a B2C business, create a press release kit that can be distributed. Q&A forums and communities are platforms where you should start talking about your product/service. Coming up with a teaser video informing your audience with your business’s USPs and launch date. For B2C your metrics are: Signups. Web traffic.

Marketing 133

Marketing Social Media B2C B2B 133

ReadWriteStart

SEPTEMBER 3, 2010

PriceMinister, a site for C2C/B2C sales of new and used goods (at a fixed price) is the top e-commerce platform in France (recently surpassing eBay.fr English Attack : Edutainment site that teaches English using Internet content that real people actually use: music, video, gaming, and more. (E). and Amazon.fr). Web and mobile.

France 163

France Technical Review Incubator Early Stage 163

David Teten

JANUARY 11, 2020

PEVCTech.com , a community for investors and technologists responsible for investing in private companies, primarily at private equity and venture capital funds. not via a tool like Hootsuite), especially when posting native video. I post there the occasional video in which I’m featured. . I host on Hostforweb **.

Social Media 60

Social Media Technical Review Media Private Equity 60

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Don’t limit your content only to blogs and articles; switch to video marketing , podcasts , and pictures. After getting in contact with the business community, attend their annual or weekly fairs.

Small Business 138

Small Business Marketing SEO Social Media 138

Duct Tape Marketing

APRIL 10, 2015

Can Your Video Advertisement Reduce Everyone to Tears? When you set out to create a video advertisement, you want its influence to span the globe. In the past, the challenge was establishing a genuine human connection with only a 30-second video spot. I once watched an online B2C video advertisement that was over an hour long.

Advertising 28

Advertising Video B2C New York 28

Duct Tape Marketing

MAY 22, 2019

So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. So on this B2C, this basement waterproofing company that just does business in their town, what do they need to focus on? John Jantsch: HubSpot is a great example.

SEO 60

SEO Kansas City Kansas Missouri 60

VC Cafe

OCTOBER 28, 2021

Readers of this blog are aware of my research in this space, which centres on the ability of creators (experts, hobbyists, influencers, etc) who create various formats of content (courses, videos, streams, newsletters, etc) and build an engaged community around their areas of passion and monetise them.

B2B 167

B2B Sales Cycle Software Mobile 167

Startup Lessons Learned

MAY 14, 2009

Im open to being the coffee and snack technician :-) On another note, I live in Atlanta and believe that we have a strong enough start-up community that would greatly benefit from your lessons learned. I have contacts within the university and entrepreneurial communities and would be happy to help you set up something if interested.

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Visit the explore tab on Instagram and search hashtags related to your brand name and service offerings for the users posting the best quality photos and videos about your company.

Campaign 147

Campaign Social Media B2C Metrics 147

Occam's Razor

NOVEMBER 13, 2009

Chapter 9 Emerging Analytics: Social, Mobile, and Video. Mobile, twitter, blogs, videos etc are just so darned hard to measure and so much changes every few hours that I had to really really work hard to find the essence of each and then make specific practical measurement recommendations that will stand the test of time.

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

MAY 14, 2013

I’ve said repeatedly that building a vibrant community is the most important objective of any business these days. Below are five steps that can help you build systematic community involvement into your growth plans. These are what I refer to as you community champions. photo credit: Mourner via photopin cc. Champion personas.

Engineer 72

Engineer Customer Community B2C 72

Brandanew

AUGUST 1, 2016

The idea really made more sense from the writer’s community that I’m a part of in Ann Arbor. You understand that video is huge and that camera seems like a small component of the device, but it lets you do so much in such a high caliber way. People use videos for example which is the hottest trend right now.

Social Media 100

Social Media Marketing Media B2C 100

Up and Running

JANUARY 18, 2021

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands.

eCommerce 150

eCommerce B2B Forecast Demand 150

ConversionXL

FEBRUARY 18, 2019

It’s also a rare source of candid consumer opinion: 80% of social media posts are about ourselves, and those opinions and beliefs—expressed individually and within a community—are not interrupted or biased by participation in a formal study or company-run focus group. Because it includes your most passionate fans.

Social Media 129

Social Media Media Marketing Campaign 129

Jeff Hilimire

MAY 15, 2014

If you had time to watch the video where Jon Birdsong (CEO of Rivalry ) and I talked to Michael Tavani, Rob Kischuk and TJ Muehleman, you’ll know that one of the points the group made to Jon and I was that there is a lot of publicity about the Atlanta Tech Village but very little about the startups in the building. The community.

Atlanta 56

Atlanta B2C Distribution Sales 56

Guy Nirpaz

NOVEMBER 15, 2011

community. IBM indeed has done just that, said Douglas Hannan, BU Executive at IBM: all 1,000 IBM sales reps have a web page with built in 2-way video and chat. Gerhard Gschwandtner pushed speakers to learn from B2C selling models: Amazon has $30 billion in sales with ZERO sales reps. It was a jam packed day at Sales 2.0

Sales 108

Sales Social Media B2C B2B 108

Both Sides of the Table

AUGUST 29, 2012

He penned a great piece on the LA tech community here in Forbes. I’d hate to frame Nate’s answer into a key phrase so it’s better to watch that section of the video. But apparently the B2C model meant that many publishers didn’t want OnLive to carry their full inventory. or video podcast.

Southern California 279

Southern California Detroit Los Angeles California 279

ConversionXL

MAY 1, 2019

But the educational community interpreted the findings as fixed categories, even after Fleming published a follow-up paper to refute its use as a diagnostic tool. You can sell clothes with images; you’d struggle to sell an online game without video. But a navigation link to how Basecamp works offers a video walk-through.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

B2C 148

B2C Generative AI Artificial Inteligence 148

ConversionXL

JUNE 25, 2021

For many inquiries, they include both videos as well as written instructions that are easy to understand and navigate. . Leveraging different channels further embeds your product into your target community and positions your company as an active and present resource in your target market.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

AUGUST 21, 2019

After someone downloads your lead magnet, couldn’t you simply invite them to take a sales call, watch your video demo, or sign up for a free trial ? Copyhackers’ email specialist, Nikki Elbaz , points out that, in B2C, some products are solutions to problems, while others exist for sheer delight ( or amusement ). Inclusion Offer value.

B2B 131

B2B Technical Review Email Sales 131

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. Also known as community or shared boards, group boards are similar to regular Pinterest boards except that multiple users can contribute and add pins. Pinterest Group Boards. Tweet Your Pins.

Social Media 77

Social Media Social Network Channel HTML 77

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. The advantage of asking a broader audience, including customers, prospects/leads, and even churned customers is that the scores show how the SMB community is talking about a given brand. Card games?) Card games.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

NOVEMBER 22, 2022

Consistently generating a high level of social traffic indicates an engaged and loyal community. Look at which platforms drive the most traffic to understand your core communities. Traffic from Display and Video ads. Traffic from social media platforms. submits a form). Total engagement is the sum of all interactions (e.g,

Metrics 105

Metrics Analytics Marketing Acquisition 105

Austin Startup

JANUARY 21, 2018

We were skilfully and admirably led by Peta Ellis who was awarded the 2017 National Techboard Community Prize whilst we were in London. Community is important, and I believe you can always achieve more with; support, team and people who help you believe in yourself. If I did it over again, my full focus would be on the Mission.

Curation 54

Curation Australia Cofounder B2C 54

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Skype and Zoom are useful for video/audio conferences. When I was single, I registered for (a lot of) dating websites. 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78