Global Multichannel Consumer Behaviour (Research/Purchase) Analysis
Occam's Razor
OCTOBER 15, 2012
They have a smattering of microsites that their Agency put together once in a campaign rush a number of years ago. It is a repository of global data that has as its primary purpose to quantify the role of digital in the consumer journey from research to purchase. With books, just 14% of the people used both online and offline channels.
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