Startup Professionals Musings

DECEMBER 2, 2022

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives. Distribution. How do you distribute your product or service? This segment should have specific demographics, and the means to buy your product.

Business Model 256

Business Model Distribution Viral Green 256

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

SEPTEMBER 28, 2015

Thus, it needs an advantage to rise above the crowd, such as a patent and trademarks, unique market positioning or support from industry partners. Product distribution or service delivery. Physical products often require access to existing distribution channels. Solution production and support.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

YoungUpstarts

SEPTEMBER 15, 2011

We have partnered with existing developer communities, including academic communities to offer developer days and workshops. The BBM SDK allows very unique social features to existing and new applications, including the ability to distribute and share applications virally through BB.

Developer 207

Developer Asia Thailand Singapore 207

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Social Media 329

Social Media Metrics Viral Channel 329

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

YoungUpstarts

MAY 13, 2020

Maximizing your PR efforts involves defining, controlling, and distributing relevant messages in the form of a press release to your target media outlets, as well as your intended audience and business partners. Professional PR agencies or PR distribution services can help you realize your business plan objectives.

Public Relations 235

Public Relations Business Plan PR Distribution 235

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. The B2B video examples below were distributed on LinkedIn or other social channels, as well as YouTube.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

MAY 27, 2022

Pay attention to your close rate per channel. Doman-Pipe’s team does this with a dedicated feedback Slack channel and an internal “Voice of the Customer” report. If you’re targeting new markets, you might need to partner with a third-party data company, like Snowflake , to learn about your potential customers.

Demand 124

Demand B2B Distribution Channel 124

www.forentrepreneurs.com

FEBRUARY 2, 2010

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Steve Blank

FEBRUARY 26, 2020

Luckily, I teach with two great VCs, Mar Hershenson of Pear Ventures and Jeff Epstein of Bessemer Venture Partners who both put together presentations unraveling the mysteries of how and why startups raise money. You may be in a multi-sided market with other customer segments/partners that are critical to your business.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Startup Professionals Musings

MAY 14, 2012

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives. Distribution. How do you distribute your product or service? This segment should have specific demographics, and the means to buy your product.

Business Model 242

Business Model Distribution Viral Green 242

mashable.com

JANUARY 23, 2012

In most states, an LLC or Corporation must settle its debts before any distributions can be made to members. After debts have been paid, the remaining assets and cash reserves should be distributed to the owners/members in proportion to ownership interest. Again, no assets can be distributed until all debts have been settled.

LLC 68

LLC Technical Review Social Media Startup 68

Sophia Perl of Wisdom

AUGUST 27, 2011

Later, Michiewicz partnered up with someone much older (not 15) who had the business know-how to take WebmasterResources to the next level. The main difference is that they were able to leverage their distribution channel. He mentioned that an idea is worth nothing and often times fails because lack of distribution channel.

EC2 53

EC2 Social Network Distribution Demand 53

David Teten

DECEMBER 3, 2019

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

mashable.com

SEPTEMBER 12, 2011

Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc.

Startup 79

Startup Social Media RSS Social Network 79

Startup Professionals Musings

JANUARY 29, 2011

Word-of-mouth and viral marketing are popular terms these days, but are rarely adequate to initiate a new business. Be specific on sales channels and marketing initiatives. Distribution. How do you distribute your product or service? This segment should have specific demographics, and the means to buy your product.

Business Model 246

Business Model Distribution Viral Green 246

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Aggressively enter new markets and sales channels. Real growth always requires real marketing.

Social Media 120

Social Media Metrics Viral Channel 120

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. Coursera is one of the biggest online educators with over 20 million registered users and 150 education partners which include universities from all over the world.

Programming 73

Programming Technical Review Small Business Illinois 73

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action.

Viral 303

Viral Investment Bankers Video Business Model 303

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. He thinks the very nature of video is changing. I asked Jonah about this. “I

Media 210

Media Los Angeles Russia Viral 210

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. Or right here on the good ol’ Internets?

Marketing 84

Marketing Startup Viral Small Business 84

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. List key partners and resources you will need, and then list your core team as well as their roles. List key partners and resources you will need, and then list your core team as well as their roles. The business model.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

YoungUpstarts

SEPTEMBER 13, 2018

Many prospects need a great deal of time and information before they decide to entrust others with managing their social media channels. Content doesn’t have to “go viral” to benefit your business. Invest in producing and distributing content; it pays off! Create content that continually builds your brand reputation.

Social Media 113

Social Media Sales Cycle Audience Media 113

The Next Web

JANUARY 26, 2014

He mentors young startups at Singapore Management University and True Incube Thailand , a 500 Startups Partner. If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. So what do startups do? Then there are growth hacks.

Thailand 167

Thailand Social Network PPC Singapore 167

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. Coursera is one of the biggest online educators with over 20 million registered users and 150 education partners which include universities from all over the world.

Programming 48

Programming Technical Review Small Business Illinois 48

Both Sides of the Table

DECEMBER 5, 2010

AOL was controlled by one company and the Internet was distributed. They controlled distribution to the masses. The conventional wisdom at Fox’s headquarters is that MySpace had “made&# both YouTube & Photobucket by allowing them distribution. AOL was closed, the Internet was open. Twitter is much more.

Social Network 318

Social Network Networking Internet Technical Review 318

Steve Blank

FEBRUARY 22, 2010

What’s the distribution channel? Who are our partners? For example, at a minimum, a web based startup needs to understand the Customer Lifecycle, Customer Acquisition Cost, Marketing Cost, Viral Coefficient, Customer Lifetime Value, etc. Viral Acquisition Ratio. How do we price and position the product?

Balance Sheet 298

Balance Sheet Startup Burn Rate Metrics 298

ConversionXL

AUGUST 7, 2019

Partner with industry experts to co-create content. What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. Support influencers on your social media channels.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

JUNE 22, 2021

Social media is just another channel, it is another part of marketing. I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. Make it a plan to reach out to 10 of them a day about potential partnering.

Social Media 95

Social Media Media Curation Audience 95

Duct Tape Marketing

MARCH 20, 2019

Stage two was about getting those five channels to a level where they can start to pay dividends, and then adding on three additional channels. In addition to going even deeper into the channels you’ve already established, here you add CRM, marketing automation, and analytics and tracking into the mix. Add to SEO.

Marketing 65

Marketing Social Media Campaign Analytics 65

ConversionXL

JANUARY 13, 2021

One post went viral because—unbeknownst to us—it gave exquisitely timed reassurance to an anxious influencer, who then shared it. As a distribution channel, search rarely rewards tone, design, or angle. We’ve published some great things that few people saw. Google’s standards are lower than ours.). You can’t plan for this stuff.

Search 127

Search Restful SEO China 127

Entrepreneurs-Journey.com by Yaro Starak

JUNE 14, 2010

Gideon, my business partner, rarely reads my blog anymore. Consider Multi-Formats For Mass Distribution and Engagement. Distribution: Ensuring your content reaches as many of the right people as it can. Note the very key difference between consumption and distribution. His justification? It’s not video.

Audio 73

Audio Distribution Syndicate Syndication 73

Duct Tape Marketing

JANUARY 29, 2019

This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. And it was few conversations with customers, especially with mentors, and partners that I thought, those are just small discussions that made such a big difference. And my answer is distribution. Back to Podcast. Transcript.

Community 55

Community Bootstrapping Entrepreneur Distribution 55

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28