Brittleness comes from “One Thing”
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 7, 2017
We’re tired of hearing how small software companies usually fail. The data show that the two most common causes are: (1) Product isn’t useful to enough people, and (2) Problems with the team. But what about the companies that die even though they did sell some copies of software, and where the early team isn’t dysfunctional? I don’t have data for that cohort (tell me if you do!