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Why product now trumps distribution – a framework

The Equity Kicker

Back in 1999 when I got my first job in the venture industry I remember having a debate with my boss about the relative importance of product and distribution for startups. Since then the internet has changed everything and for most industries product is now far more important than distribution. A caveat is important though.

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Market Like Its 1999 In 2015 – 9 Marketing Strategies That Worked Back Then & Still Work Now

YoungUpstarts

It seems like every day there’s a new app, search engine update, or upgrade that marketers simply “must” incorporate into their marketing plan, often at the expense of other tactics. What’s more, there’s no reason to doubt that they will continue to provide marketing results for the next twenty-five years, too. And guess what?

Marketing 100
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Marketing 121
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How Pertino is reinventing the future of business networking

Lightspeed Venture Partners

Veterans of the networking industry, Craig formerly served as the CEO of Packeteer, a high-flying networking appliance vendor that he took public in 1999 with Scott as his director of engineering. Of course, they didn’t market it that way back in the late 90’s, but at the time, that’s how networking hardware was built and sold.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. A Brief History of Marketing Technology Software. How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. Contact Management: The Beginning.

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What is the biggest enemy of a startup?

K9 Ventures

In 1998–1999, when I was running my first company, one of my investors, the late Don Jones , came by to visit us at the office. Our company was at a stage where we were recruiting, building product, and trying to find product market fit. One of the first things every company has to do is to find product market fit.

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Episode 106: Implementing Profit First With Frank DeBenedetto and Ralph M. Rivera

Mike Michalowicz

Too add, by implementing Profit First, within the first two weeks of starting the business, the company took their first distribution check! My passion is building and marketing web products for niche audiences. In 1999 my wife Carol Lynn and I founded Rahvalor Interactive, a creative marketing services company.