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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers. Sender Name: Another important aspect to test in your email campaigns is the sender name.

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19 Psychological Tactics for Successful Crowdfunding Campaigns

ConversionXL

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Consider this blog post titled, “ Christmas 2012 Shatters More Smart Device and App Download Records.” Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. According to the “ Small Business Marketing Forecast 2012 ” from Ad-ology, Social media for small business marketing has reached its tipping point.

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Crowdsourcing Hope With Online Donation Platform GoFundMe

YoungUpstarts

The site lets users manage their campaigns, thank donors and even communicate with supporters. The company has seen 20% average monthly growth in the last year, is on track to handle $3 million in donations this August alone, and projects a total of nearly $40 million in 2012.

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

An example of a website traffic issue due to an algorithm update would be a case in 2012 when several websites experienced huge drops in traffic. If the traffic drop is coming from paid ads, then check the keywords and metadata you’re using in your Google Ads campaign. Server overload.

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We crowdfunded $1.7 million for a new online news publication. This is our story so far.

The Next Web

million with a crowdfunding campaign. When the crowd-funding campaign ended two weeks later, nearly 19,000 Dutchmen and women had invested a minimum of $80 each. His superiors weren’t all happy with this atypical approach to news and asked him to leave in September 2012. We launched on September 30, after raising a total of $1.7