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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Occam's Razor

But, then they then quickly pivot to making the case that the Most Important KPIs for Media are ROAS, Exposed ROAS, “Direct Online Sales Conversions from Site Visit” (what?!), Conversion Rate, IVT Rate (invalid traffic rate), etc. Conversion Rate obviously is a fine metric. Conversion Rate is a fine metric. Wait a minute.

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How Silicon Valley's Most-Connected Exec Does His Hiring

ReadWriteStart

Auren Hoffman is the CEO of Rapleaf , a personal-data aggregator that has been the subject of a remarkable amount of controversy but is wildly useful as a data provider to must-see apps like Rapportive and Gist. Auren Hoffman on hiring people to work in tech startups. Those side conversations don't happen as much.

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4 Ways AI Is Transforming the Business Landscape

Women Entrepreneurs Can

Thanks to the power of conversational AI, chatbots can guide customers and respond to their queries with natural language—immediately. Moreover, banking bots make it possible for a customer to successfully apply for a loan in a single conversation. Enhancing the Hiring Process. Improving Employee Engagement and Retention.

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How to Get Your SEO and PPC Teams on the Same Page

ConversionXL

You wouldn’t hire a brain surgeon to treat your heart condition. In pre-COVID days, our SEO and PPC teams sat in close proximity, so conversations could naturally flow between them. Not sure who needs to be included in each conversation? Different conditions require different specialists. SEO has a role. PPC has a role.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. I was hired to level-up the marketing team. Then, I evolved it into a growth team by hiring a designer and two engineers.

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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

aggregates resources from all the VCs. For example, I suggest it doesn’t make a lot of sense to hire a full-time team member who’s an SEO consultant. You might hire a really amazing designer, and perhaps even charge companies for their service for cost recovery purposes. AskAnything.VC Is the service scaleable? Minimal cost. .

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How AI Tools Can Help You Optimize Your Marketing Budget

Up and Running

Your marketing budget covers all the expenses that you intend to spend on activities like: Registering a domain Buying web hosting Creating content Running paid ads Buying sponsored content Sponsoring events Publishing ads in the newspaper Partnering with influencers Hiring marketing executives, an agency, etc. Tools like Import.io