ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Internal links Go through your site (including other product pages, blog, support docs, etc.) What is the SEO pyramid?

Framework 123

Framework B2B SEO Search 123

Duct Tape Marketing

MAY 2, 2024

13:07] As far as backlinks go: talk a little bit about guest blogging versus being a guest on a podcast as a specific tactic. [21:52] If it's informational or if you're asking how many people sit on the Supreme Court, there's a definitive answer to that, a factual answer that it can give you without sending you to a website.

SEO 68

SEO Search Generative AI Engineer 68

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 315

Social Media Media Startup Analytics 315

View from Seed

OCTOBER 5, 2016

A personal decision is an emotional one by definition. The more verticalized your startup’s offering, especially if the venture is B2B, the more opportunity there is to identify industry insiders who will care about your company. I’ve blogged about that ratio and how to avoid wasting your time fundraising here. ).

Angel Investor 332

Angel Investor Boston Seed Stage Syndicate 332

ConversionXL

JULY 22, 2020

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. For marketing and sales alignment, both groups need to have a common target audience—one that buys products, not just shares blog posts. . “In What misalignment looks like—and what it costs.

Sales 90

Sales Cost Marketing Audience 90

ConversionXL

JUNE 16, 2020

So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. Blogs are the easiest way to get content out quickly and consistently. We’ve been fortunate enough to be the leading team on our blog, so at least half the content is for SEO audience-interest purposes.

SEO 121

SEO Technical Review Software Review XML 121

Start Up Blog

MARCH 29, 2020

Even B2B enterprises are just facilitating actions that end up with consumer demand. The post Definitions During a Crisis – COVID-19 series appeared first on Steve Sammartino. The Corporation – A corporation is a legal entity set up to reduce the personal risk of people who own it. All businesses need people as customers.

Government 87

Government Australia Denmark Balance Sheet 87

Brandanew

DECEMBER 23, 2015

Recently I had a quick look at Quora and found out that users were still talking about whether or not blogs are for them. While you’ve heard enough insights and stats on blogging itself on our blog, this post is starting from the start. So, ultimately, blogging can bring you new clients and consumers.

Affiliate 100

Affiliate India B2B Advertising 100

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Check your brand definition against the clarity of this one from Xerox for office software. Assess social media relevance to your product or service.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 199

Social Media Media Analytics Viral 199

Version One Ventures

DECEMBER 29, 2020

We also like to send off each year by sharing some of the most popular blog posts from the past 12 months. . B2B marketplaces revisited. In July, we updated our thesis to reflect our focus on mission-driven founders and followed up with a more in-depth look at our definition of “a mission-driven founder.” Marketplaces .

API 78

API B2B Portfolio Founder 78

View from Seed

MARCH 24, 2021

But it’s definitely a very small minority.” Why Do Consumer IPOs and B2B IPOs Get Treated Differently? The Seed VC Decision Tree “If the market is attractive and there just isn’t great founder/market fit, we will be open minded as well. ” (Rob Go). ” (Melody Koh). Industry Trends.

Seed Stage 178

Seed Stage Hiring IPO Analytics 178

Transformify

JANUARY 7, 2019

If it is a small one-off task, it is likely to be defined as a ‘’gig’’ Examples vary but may include writing a blog article, designing a logo, formatting Excel spreadsheets, designing PowerPoint presentations, etc. The length of the contract or assignment.

Hiring 74

Hiring Intellectual Property Software Review NDA 74

ConversionXL

MARCH 25, 2020

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. A B2B website that educates potential buyers isn’t a personal “weblog.” The CXL blog started in 2011 and, currently, includes about 700 articles. To be honest, it never did. It doesn’t age the same way.

Analytics 68

Analytics Metrics Technical Review Search 68

ConversionXL

APRIL 4, 2017

It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. iPullRank Blog. You could read about email marketing for days, but here are a few resources to get you started: Email Marketing articles on CXL’s blog. Litmus blog.

Channel 118

Channel Marketing Viral SEO 118

Duct Tape Marketing

MAY 22, 2019

Brian Dean: Oh definitely. You definitely want to go… that’s the easiest way because you can just check. Brian Dean: Definitely. You can write entire blog posts, heck, you could write an entire book by just speaking it and having Rev put together a transcript that you can then just bring on home.

SEO 59

SEO Kansas City Kansas Missouri 59

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 166

Social Media Media Cost Analytics 166

View from Seed

JANUARY 5, 2021

The literal definition of a mercenary is a soldier who fights for monetary reward rather than political cause or national affiliation, and in modern times we often use the term as a derogatory description of someone’s attitude or motivations. The Mercenary.

Detroit 368

Detroit SEC Founder Affiliate 368

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 252

Social Media Media Entrepreneur Metrics 252

View from Seed

MARCH 3, 2015

EM: It definitely helped us get off to a very fast start. We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ReadWriteStart

JULY 23, 2021

If you have a B2B company whose budget is meager and you are looking for all the possibilities to promote it on Linkedin? They did some research , and in this blog post, they tell you the best moments to post on LinkedIn — try a quarter to eight, quarter to eleven, quarter to one, and a quarter to six.

Viral 216

Viral Algorithm Framework B2B 216

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] um, I, I would say video's definitely not going anywhere. You know, Facebook, LinkedIn, specifically for B2B and Instagram.

Social Media 77

Social Media Media B2B B2C 77

Duct Tape Marketing

MAY 25, 2022

Paul Roetzer (01:44): The definition I always give is the science of making machine smart and actually comes from de SaaS. So I think the key is there's definitely this nature one, you think it's abstract and it's, it is just the sci-fi thing. Is that, is that sci-fi, you know, how do you, when somebody just asks you, what is AI?

Artificial Inteligence 87

Artificial Inteligence Marketing Cofounder SMS 87

OnlyOnce

DECEMBER 8, 2021

It’s really easy to get led to a too-narrow Product/Market Fit definition that has you building something awesome that only a dozen customers will be excited about That said, founders also have to listen if enough potential customers people say no. Are all of them equally enthusiastic and willing to buy?

Early Stage 62

Early Stage Founder Later Stage B2C 62

ConversionXL

FEBRUARY 27, 2019

Definitions of failure also vary. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. McPherson, who runs blogging courses, promised a course that “would challenge [participants] to take uncomfortable steps to ‘grow their blog.’” The real number, they argue, is around 40%. Why the discrepancy?

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 238

Social Media Media Cost Startup 238

Up and Running

OCTOBER 7, 2014

Especially with other businesses, bartering might seem old-school but can definitely still be effective. Chris Hoyt of L angua Travel has used this method to great effect with his business, using trade for B2B compensation. The post 30 Money Saving Tips For Your Business appeared first on Bplans Blog.

South Africa 157

South Africa Software Review Green Technical Review 157

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. A Brief History of Marketing Technology Software.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. To read more on this topic, here are a few books / blogs I recommend: Predictable Revenue by Aaron Ross. I''ll discuss each one below.

Sales 50

Sales Technical Review Software Review B2B 50

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Relevant posts on your blog. Product or service pitch example.

Product 97

Product Audience Social Media Sales 97

View from Seed

NOVEMBER 18, 2014

In a past blog post, I characterized four winning strategies which startups could employ to successfully raise a Series A. For B2B startups especially, this is the best signal of product-market fit – a sign that the company is investable. They may not raise Series A quicker, but they’re more likely to raise more dollars. They are: 1.

Syndicate 333

Syndicate Syndication Seed Stage Startup 333

ConversionXL

FEBRUARY 26, 2014

A supply store such as this AutoZone in New Hampshire is definitely on point by focusing on ice melt now, but wouldn’t want to keep running those same keywords full speed in mid-July. Running these reports is definitely a good way to start evaluating time of day data from a PPC performance standpoint. Read the company blog.

PPC 111

PPC Widget Campaign Technical Review 111

Austin Startup

JULY 12, 2010

And there are definitely some good guys out there – like Prefinery , BatchBlue , Beanstalk , Chargify , Freshbooks , and Harvest , that make open data a commitment, not just a buzzword, and are growing quickly as a result. You should be afforded basic rights, including read, write and export abilities.

Customer 80

Customer Harvest B2C Technical Review 80

Genuine VC

MARCH 24, 2014

A couple years ago, my partner Lee penned a blog post about the milestone benchmarks for startups raising a Series A round of financing. For B2B startups especially, revenue is the best signal of product-market fit. Showing eye-opening demand, even if it’s just a proxy for the eventual business, helps alleviate those concerns.

Seed Capital 212

Seed Capital Metrics Cofounder Revenue 212

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. If your business is industrial B2B products, social media should be low on your list. Assess social media relevance to your product or service.

Social Media 232

Social Media Media Entrepreneur Analytics 232

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. If they trust social networks, blogs, magazines, etc., In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. The second relies on retention. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Brandanew

MAY 23, 2016

If you’re a B2B or a B2C business trying to create a personal brand and figuring your way out to tell stories that you care about, this will come in handy! The way you make people feel with your brand however, is definitive. How To Be A Thought Leader And Tell Your Story. But those are very rarely significantly long lasting.

Differentiation 100

Differentiation B2C B2B Social Media 100