Startup Professionals Musings

AUGUST 27, 2023

In my experience as a business advisor, I often see these principles followed at the highest ranks of leadership, but find them negated by low engagement at the team level. As a leader, it is your challenge to communicate the right messages to motivate everyone. Assure team members are always fully engaged.

Agile 229

Agile Leadership Global Distribution 229

Version One Ventures

JUNE 13, 2013

It’s the age-old debate among start-up circles: which is more important to the success of a start-up: the strength of the sales/distribution strategy or the quality of the product? To be successful, a stand-alone company needs a top-notch product and a clever distribution/sales strategy. appeared first on Version One Ventures.

Sales 145

Sales Product CTO Hire Sales Cycle 145

Feld Thoughts

JUNE 9, 2021

If you are looking to expand your leadership team or board , are looking for a part-time executive role or board role , or are an investor looking for fractional executives to join your portfolio companies , you should become part of the Bolster network right now. It’s off to a great start. Pick one section each week.

Fractional CTO 70

Fractional CTO Cofounder Startup Lead Investor 70

ConversionXL

DECEMBER 2, 2020

That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. The five lessons below are as valid for action-oriented content as they are for thought leadership, for lengthy ebooks or pithy tweets. Ask Kaleigh: “What’s the most underrated networking channel?”.

Analytics 161

Analytics Acquisition Channel B2C 161

Startup Professionals Musings

JULY 3, 2012

To get competitive leadership, you can’t be an industry follower. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market. Build a learning organization that shares your vision and drive. Strategically timid and haphazard marketing.

Advisory Board 240

Advisory Board Forecast Early Stage Product Development 240

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. These multipliers also are no substitute for a highly engaged and trained team, supplied with the right tools and leadership.

Marketing 299

Marketing Social Media Merger Acquisition 299

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

Startup Professionals Musings

APRIL 20, 2011

To get competitive leadership, you can’t be an industry follower. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market. Build a learning organization that shares your vision and drive. Strategically timid and haphazard marketing.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

Duct Tape Marketing

DECEMBER 7, 2023

.” This podcast episode with Kai Anderson offers a deep dive into the transformative journey from employees to contributors, defining the people age, navigating the new rhythm of work, evolving leadership styles, and understanding the dynamics of the great resignation. Certainly the hierarchical structure of leadership has to change.

Employee 78

Employee Europe Leadership Technical Review 78

ConversionXL

JANUARY 18, 2022

For established companies, a rebranding effort could involve discovering elements like the values your customers live by and what your leadership team believes in. Marketing: Which channels are they active on? Build systems and processes that enable your team to create and distribute content seamlessly. Image source.

Marketing 109

Marketing Social Media Non-Compete Audience 109

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. A reliable paid acquisition channel results in a somewhat stable business. Sometimes that’s airtight product/market it. Your values are defined by what you tolerate.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Steve Blank

MARCH 19, 2009

They sold their product through the computer retail channel, something I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. The first step was to recruit a new management team.

Silicon Valley 146

Silicon Valley Software Review Technical Review RSS 146

Startup Professionals Musings

OCTOBER 9, 2023

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance.

Technical Review 220

Technical Review Advisory Board Software Review Business Model 220

Startup Professionals Musings

JANUARY 30, 2021

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Test your channel and support strategy. This is not just a product pitch, but must include all elements of your pricing, marketing, distribution and maintenance.

Technical Review 399

Technical Review Product Advisory Board Business Model 399

Occam's Razor

JULY 24, 2018

Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. For a large European client with a multi-channel existence, here’s what the Impact Matrix looked like after this honest self-reflection: More of the digital metrics are green, because there are more digital metrics period. What’s your quadrant?

Analytics 93

Analytics Framework Metrics Algorithm 93

Startup Professionals Musings

APRIL 12, 2010

To get competitive leadership, you can’t be an industry follower. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market. Build a learning organization that shares your vision and drive. Strategically timid and haphazard marketing.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., This means more people behind a screen, which means more opportunity across distribution channels. Flexibility is essential for decision making and leadership, too.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. Example of these collaboration include Enchufe TV, the largest Spanish-language sketch company channel on YouTube. The Internet works best on Deflationary Economics.

South America 291

South America Colombia Mexico Vertical 291

bizthoughts.mikelee.org

MARCH 8, 2012

BizThoughts Thoughts about business, technology, the web & entrepreneurship About Booklist Contact Nov 15 2011 Finding a Technical Cofounder By Mike Lee Categories: Entrepreneurship , Leadership Since I have a technical background, I get about one offer a month to join some engineering team, or to be a technical cofounder. startupcto

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

Startup Professionals Musings

AUGUST 1, 2014

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support.

Non-disclosure Agreement 257

Non-disclosure Agreement Intellectual Property Startup Non-Compete 257

Startup Professionals Musings

JANUARY 6, 2023

Every aspect of every product requires development, testing, manufacturing, marketing, and distribution. Ongoing market leadership requires continuous innovation. Perhaps the focus should be on a single distribution channel, better customer service, or a simplified pricing structure.

Startup 287

Startup Bandwidth Distribution Agile 287

YoungUpstarts

AUGUST 1, 2019

Interestingly, research has consistently shown that ethnic and cultural diversity among executive leadership, which Confirm BioSciences has, correlates with statistically significant higher company success. Scaling her multi-channel infrastructure is Zeynep’s primary focus.

San Diego 153

San Diego United States Turkey Leadership 153

Rob Go

SEPTEMBER 9, 2013

Mass TLC Unconference: Large annual conference put on by the MA Technology Leadership Council. Startup Leadership Program – International mentorship program with over 100 startups participating. Barrington Coffee – Fort Point Channel. Flour – Bakery and Coffee Shop in Fort Point Channel. Next major event?

Boston 71

Boston Technical Review Community Cofounder 71

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. “Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” Master leadership skills ?

Programming 73

Programming Technical Review Small Business Illinois 73

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

VC Cafe

NOVEMBER 27, 2019

Culture – In “ What you do is who you are “, Ben Horowitz talks about startup culture from the lens of historical events and examples of leadership that have nothing to do with tech (slave revolt, prison gangs, etc). We live in incredible times. ? It’s so nice to take a detour and learn some history along the way.

Japan 116

Japan Cofounder Venture Capital Social Media 116

Startup Professionals Musings

APRIL 11, 2020

Every aspect of every product requires development, testing, manufacturing, marketing, and distribution. Ongoing market leadership requires continuous innovation. Perhaps the focus should be on a single distribution channel, better customer service, or a simplified pricing structure.

Startup 424

Startup Bandwidth Distribution Agile 424

YoungUpstarts

MARCH 17, 2013

The theory of resource dependence stipulates that existing customers and shareholders ultimately dictate where funds, manpower and other resources are channeled to. His ideas include creating a different distribution network (consumer electronic stores?),

Technical Review 171

Technical Review Forecast Technology Demand 171

Both Sides of the Table

MAY 10, 2014

In-car technologies for streaming will likely erode the channel and day-part stronghold that the major shows have always had and young people are tuning into SoundCloud, YouTube, Spotify and other sources that battle for “share of mind.” ” Staying relevant will require leadership.

Los Angeles 299

Los Angeles Angel Investor Hosting Media 299

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), You have a product manager, an engineer, data scientists… you have leadership there.” (via CXL Live). Growth Engineer.

Marketing 48

Marketing Distribution Retention eCommerce 48

Startup Lessons Learned

MAY 9, 2012

From Lean Startup Machine , Lean LA and San Diego Tech Founders , to countless speeches and workshops, I have seen the impact that their leadership has had first hand. Since then, Brant and Patrick have been tireless advocates for the whole Lean Startup movement. A good way to think about market segment is by thinking about fishing.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

The Startup Magazine

MAY 4, 2020

The Remote Leadership Institute reports that 70 percent of managers at Fortune 100 companies have at least one remote team member. Manufacturing, distribution, and high-level fundraising are among the jobs that can’t be done remotely. As more and more people work remotely, the role of the hiring manager is evolving in complex ways.

Leadership 90

Leadership Employee Hiring Distribution 90

ConversionXL

DECEMBER 1, 2016

In reality, the path is much more complex, and usually includes various marketing channels – organic and paid search, referral, social media, television. But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? It’s tough.

Conversion 48

Conversion Analytics Algorithm Channel 48

Board Effect

SEPTEMBER 22, 2021

The IRS will cast a critical eye any time a nonprofit channels funds or assets to benefit an organization’s insiders, directly or indirectly. Simply put, nonprofits aren’t allowed to distribute profits for the private benefit to anyone who has control over the organization. Each term has a different meaning, but they go hand-in-hand.

.Net 107

.Net Distribution Salary Employee 107

Startup Lessons Learned

JULY 22, 2020

So, SF New Deal is important not just for the work it does directly, but as an archetype of the kind of leadership we are going to need to get out of the crisis. Eric Ries : Can we just comment for a second on how weird it is that in the way that this pandemic unfolded and what an indictment it is of our usual channels of public information?

San Francisco 60

San Francisco Government Technical Review Community 60

ReadWriteStart

MARCH 11, 2020

For a distributed team to be successful, you must streamline communications. The good news is that you can keep the lines of communication open and even streamline communication across multiple channels and applications. To cut costs, Buffer closed its offices and moved to a distributed workforce.

Agile 145

Agile Startup San Francisco United States 145