The “Curse of Knowledge”: How Expertise Can Hurt Marketing
ConversionXL
APRIL 1, 2019
Joanna Wiebe, conversion copywriter and the brains behind Copyhackers , recommends to “Start ‘ethically eavesdropping’ on the people who are, will be, and should be your customers.” For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? Do you know what “double opt-in” means?
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