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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Joanna Wiebe, conversion copywriter and the brains behind Copyhackers , recommends to “Start ‘ethically eavesdropping’ on the people who are, will be, and should be your customers.” For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? Do you know what “double opt-in” means?

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

After all, if you get too chummy with customers — or even appear too interested in or sympathetic to their personal circumstances — they might start to want more from you: better pricing, extended credit, lengthier conversations, access to your services on nights and weekends, etc. Do you wait days before responding to emails?

Customer 170
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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

If you don't see other sources (campaigns – email, social, display) are not tagged. Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. Macro + Micro Conversions. Macro + Micro Conversions. A very bad thing.

Analytics 159
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Floods, Water Quality in Central Texas/NC/FL and Crowdfunding A Solution.

Austin Startup

‘Never Waste A Crisis’ Stages of Varuna Development In the last few months flood related water quality issues have ravaged Austin (more below), North Carolina , Florida , and many other states/countries outside the US. Varuna Contribution Or contribute with cryptocurrency by emailing me! Thank You!!!

Texas 48
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Why Workplace Drama Harms Your Company (And How To Shut It Down)

YoungUpstarts

But most often it stems from people not knowing how to handle conflict or have tough conversations. Be really careful about even small things: for example, copying someone you don’t need to copy on a sensitive email. Hold open conversations about real issues. Far better to approach the person and have an open conversation.

Florida 182
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How To Personalize The Shopping Experience For eCommerce Customers

YoungUpstarts

There is nothing more embarrassing than showing hot yoga classes in Phoenix to an elderly man with a cane who lives in Florida. Instead, you would want to show the hot yoga classes to a stressed out mom in Phoenix who is looking for a little me time and show the elderly gentleman his favorite cigar shop from down the road in Florida.

eCommerce 100
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The Power Of Mattering

Duct Tape Marketing

Furthermore, the conversation extends the relevance of mattering beyond parenting and into other spheres of life, including the workplace. Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, marketing agency owners, you know, I can teach you the keys to doubling your business in just 90 days or your money back.