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The Best Programming Languages for Digital Marketers

ConversionXL

Which programming language should marketers learn? For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. What’s the best way to learn a programming language?

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

In the rest of this article, I will share with you a basic process you can use to build upon. User experience research or UX research, shouldn’t be limited to A/B testing programs only. This information is crucial in maintaining scent from the creative to the landing page and rest of the customer journey. Google Adwords?

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3 Unorthodox Methods To Enhance Matured Optimization Programs

ConversionXL

A number capable of signaling growth, like absolute count of conversions, conversion rate, total revenue, revenue per visitor, cost per acquired customer, among others. With Recency , you can find the optimal window of time that can pass between conversions in order for customers to achieve high lifetime value.

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How to Build and Structure a Conversion Optimization Team

ConversionXL

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). This post will outline some common approaches to building conversion optimization teams and how they can be incorporated into the broader organization.

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User Experience Testing: A Conversion-Focused Guide

ConversionXL

If you’re an experience UX or conversion optimization person, this might be basic to you, but it will be a good overview for those new to the field. Customer surveys are an integral part to the ResearchXL conversion research process. If you’re ready for more, read the rest of my article on these deeper dives. Eye-Tracking.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

In the rest of this post, I’m going to try to talk you out of building one. We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. This thing crushed sign-up conversions.

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How To Keep Your Company Alive – Observe, Orient, Decide and Act

Steve Blank

Paycheck Protection program and the Economic Injury Disaster Loan program. Check if the the Paycheck Protection Program , ( here and here ) which provides 100% federally guaranteed loans to small businesses, can apply to your company. Also see if the the Economic Injury Disaster Loan program applies. Workers can return.