ConversionXL

APRIL 30, 2019

In an experiment conducted to study the effects of product expectations on subjective usability ratings, participants read a positive or a negative product review for a novel mobile device before a usability test. Differentiate your website (and your company) with your design. The control group read nothing.

Design 132

Design eCommerce Search Chile 132

Duct Tape Marketing

DECEMBER 20, 2022

18:34] Could you talk about the need for balance in production value in the case of using really high-quality cameras versus shooting natively with a mobile phone? [20:01] TikTok is very much vertical, short form, you know, 50 to 15 to kind of 62nd videos. So those are kind of probably the two biggest differentiators.

Marketing 96

Marketing Social Media Video Technical Review 96

View from Seed

FEBRUARY 1, 2017

Its hard to imagine that the voice ecosystem will look anything like the mobile-app layer, or for that matter the early world of early e-commerce marketplaces. Because voice activation may require users to know both what they want and who provides it, today’s leading brands in any given vertical will have a huge advantage.

Vertical 120

Vertical Differentiation Internet SEO 120

Austin Startup

APRIL 25, 2017

While not all of our investments will pay off in the long run, we are willing to take these risks in an attempt to create the best and most differentiated products in the market.” The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.

Valuation 48

Valuation Technical Review Forecast Social Network 48

The Next Web

FEBRUARY 24, 2014

As is the case in other countries with a relatively new, rapidly growing tech sector, e-commerce is Russia’s fastest growing vertical. However, in terms of the complexity of deal making and buoyancy of the Russian VC market, there is little to differentiate it from the West. Russian tech: Sectors to watch. billion in the UK and $5.5

Russia 140

Russia Europe Government Vertical 140

Both Sides of the Table

JUNE 18, 2010

The strategy of GigaOm and where they differentiate in the market. Reportedly, Softbank and Zynga have discussed jointly distributing games through Softbank’s mobile-phone service in Japan and other countries. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; DST invested $180mm last fall.

Venture Capital 225

Venture Capital Non-Compete Vertical Europe 225

Mucker Lab

DECEMBER 2, 2015

Most brilliant “Internet of Things” ideas are quicksand for capital unless you have the branding, vertical integration and customer lock-in that Apple achieved. However, the rise of the Internet equalized if not flipped the ratio as the web (and mobile) created a new product category and distribution platform.

Vertical 60

Vertical Widget Distribution China 60

Cracking the Code

JANUARY 19, 2016

The SaaS infrastructure will become increasingly more driven by APIs: developers will use more API driven services like Algolia or Segment to reduce time to market and focus their dev resources on the part of their product which differentiate them. Mobile will drive new use cases.

API 48

API Silicon Valley Europe Differentiation 48

ConversionXL

JUNE 5, 2014

For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. image source. How You Deliver The Reward is Just as Important as The Reward Itself.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

JUNE 5, 2014

For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. image source. How You Deliver The Reward is Just as Important as The Reward Itself.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

JUNE 5, 2014

For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. image source. How You Deliver The Reward is Just as Important as The Reward Itself.

Retention 105

Retention Customer Developer Programming 105

ConversionXL

JUNE 5, 2014

For industries with thin profit margins, offering an incentive like 2% off isn’t very enticing, and in many verticals, and in some cases might require a significant lift in sales in order to break even. image source. How You Deliver The Reward is Just as Important as The Reward Itself.

Retention 98

Retention Customer Developer Programming 98

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand tracking is how you measure if those efforts are paying off. Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

OCTOBER 25, 2018

Just because we’ve got that mobilizer fired up to fight for a point-of-view about a problem or solution in their organization (that will lead uniquely back to you as a supplier),” Spenner notes, “Doesn’t mean they know how to go win that fight.”. Each quarter is an opportunity to test and refine campaign tactics for other verticals. “I

Demand 132

Demand Vertical Campaign Channel 132

Version One Ventures

JANUARY 25, 2023

The mobile platform heavily favored incumbents who went aggressively after the opportunity with smart M&A (Facebook and WhatsApp) and who shifted their products to a mobile-first interface (Google, Facebook). The second question is who will capture most of the new value being generated: incumbents or start-ups?

Artificial Inteligence 78

Artificial Inteligence ChatGPT Azure Balance Sheet 78

abovethecrowd.com

APRIL 17, 2013

eBay recently launched an aggressive campaign attacking Amazon’s rate table on a vertical-by-vertical basis ( those percentages can be found here ). And some might point to the rise of mobile which created a difficult platform transition for Facebook (which we will address shortly). But it didn’t play out that way.

Europe 101

Europe Social Network Technical Review IPO 101

abovethecrowd.com

FEBRUARY 27, 2019

In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. Popular categories include web developers, mobile developers, designers, writers, and accountants. In the 12 months ended June 30, 2018, the Upwork platform enabled $1.56

Internet 88

Internet Matching Vertical Hosting 88

Reid Hoffman

SEPTEMBER 8, 2020

For example, if you’re an early-stage SaaS provider that is shifting from a horizontal solution to a vertical focus, your mission, culture, and competencies can stay the same and the pivot transition will probably go smoothly. THE STARTING POINT: MOBILE ENCRYPTION. PIVOT #1: CASH ON MOBILE. Not all pivots are created equal.

Startup 36

Startup Silicon Valley Business Model Mobile 36

crowdSPRING Blog

DECEMBER 13, 2018

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Avoid elements that are constrained to a specific medium (like mobile, or print) or don’t translate well across your customers’ languages and cultures. Vertical lines draw the eye upward.

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

SEPTEMBER 17, 2021

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. We created Lemonade as a purpose-built, technology-first, vertically integrated and legacy-free insurance carrier. Every single person, every single organization on the planet knows what they do, 100 percent.

Campaign 109

Campaign Social Media Audience Channel 109

Both Sides of the Table

JANUARY 18, 2011

I wanted a smart NorCal investor who had done more mobile investments than I had and Jon Callaghan had very relevant relationships & experience. might have been a lot less differentiated. Let’s be honest – the majority of images are still snapped and left stranded on mobile devices. I still do.

Term Sheet 303

Term Sheet Mobile Cofounder Early Stage 303

ConversionXL

JULY 27, 2015

Mobile users. Keyboard navigation on mobile should make it faster and more accurate to move between form fields. CX Partners agreed that users found it easiest to scan a form with vertical field labels. However, for mobile devices you’ll save on page width by putting the label above the field.

Conversion 48

Conversion Software Review Technical Review HTML 48

mashable.com

OCTOBER 11, 2011

Then research which journalists at that publication cover the vertical in which your startup or its news would fall. ” Be sure to differentiate your company from ones that the journalist has already covered, however. Today in Mobile. Mobile Lists. More subscription options » Mashable News In Your Inbox.

PR 103

PR Startup Social Media Technical Review 103

Hearpreneur

AUGUST 19, 2015

So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. We make it easy for renters to quickly find, price and purchase renters insurance online and on their mobile devices. 16) Bring Change.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48

Cracking the Code

SEPTEMBER 19, 2017

Comparing the list to the top 300 leading SaaS companies in the US, some interesting trends emerge: Europe is showing strength in data/ analytics and security, driven by the booming ecosystem in Israel but is less represented in developer/infrastructure and vertical applications.

Europe 83

Europe Cloud API 83

ConversionXL

OCTOBER 31, 2022

Find your differentiator through competitive analysis. Dig deeper into your brand’s differentiating points through two components of competitive analysis : Areas where you overlap with competitors (in terms of features and value propositions ); Areas where you and your competitors differ. standard video, poll, stories, etc.);

eCommerce 102

eCommerce Audience Differentiation Campaign 102

Start Up Blog

APRIL 29, 2013

The future will be more about leased living as the friction in doing so is reduced by mobile computing, instant knowledge of availability, and social / digital ratification of participants. Other forms of space squatting have included strange combinations like mobile food truck of Johnny Cupcakes & Junk Food Clothing.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Hearpreneur

OCTOBER 7, 2015

I love how it differentiates my brand from my competition with its unique and strong visuals. Vertical or horizontal design? Logos today need to consider the social media aspect ­consider that many people will see your logo in small profile pictures, on small mobile screens. Thanks to Sophia Lemon. #13- 13- Authenticity.

Entrepreneur 48

Entrepreneur Social Media Design Naming 48

techcrunch.com

FEBRUARY 19, 2010

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: Think Your Start-up Is Venture Worthy?

Venture Capital 62

Venture Capital Technical Review Sweat Equity Valuation 62

Hearpreneur

JUNE 26, 2016

We realized that the cost of manufacturing of trailers needed to come down and as a result we’ve decided to vertically integrate the manufacturing and building of STERLINGS trailers in Mexico. Our company develops our own POS system which would cater the needs of mobile businesses. 5 – Idle Capital. Photo Credit: Alani Kuye.

Entrepreneur 92

Entrepreneur Technical Review Harvest Portfolio 92

Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. The 30-minute interview of Jonah Peretti is here but my summary in the notes below. An obvious vector for me would be software for the media industry.

Media 210

Media Los Angeles Russia Viral 210

abovethecrowd.com

NOVEMBER 14, 2017

So if Internet and mobile technologies can be used to change real estate or transportation, why not healthcare? I think it started with eBay, but then we got into more vertical specific ones, like Zillow, Grubhub, OpenTable and Uber that I’m on the board of. People price differentiate all the time. Bill Gurley : Great.

Singapore 43

Singapore Government Silicon Valley Software Review 43