If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun. We're going to get reviews on blogs.". We're going to start with our own network and grow it from there.". We're going to use an affiliate program so our customers sell it for us.".
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