YoungUpstarts
JANUARY 30, 2015
Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%
YoungUpstarts
JUNE 14, 2012
The first day of ad:tech Singapore 2012 gave digital marketers and industry observers a glimpse of the continued growth of the role of technology and digital media in marketing and advertising in the Asia Pacific. The second day, however, seemed to hover over one particular aspect of that digital future – mobile.
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YoungUpstarts
DECEMBER 14, 2011
Jerry Nettuno, founder and CEO of online appointment scheduling service Schedulicity , believes that 2012 will be a year that will see a majority of small businesses harness and leverage the power of technology and online productivity tools to effective manage and grow their business. 2012 sees extreme contraction in the Daily Deal space.
YoungUpstarts
SEPTEMBER 16, 2014
As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. by Kassi Belz, president of MassMedia. billion to $19.3 billion to $19.3
ReadWriteStart
NOVEMBER 12, 2022
The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels.
ConversionXL
AUGUST 19, 2016
billion smartphone users in 2012. billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes.
Agile VC
JUNE 5, 2012
June 5, 2012. Of course both companies use their platform to increase user lock-in which indirectly helps their core revenue streams of advertising (in Facebook’s case) and hardware sales (for Apple). But we arguably have never seen a true software platform which drives a core advertising business, in the way Facebook does.
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