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Where to focus in 2012

Up and Running

The common tone going into 2012 is cautious optimism. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. The good news is you don’t need to necessarily invest in high cost camera work or production.

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The State Of E-Commerce Checkout Design 2012

uxdesign.smashingmagazine.com

UX Study The State Of E-Commerce Checkout Design 2012. September 4th, 2012. The result: three less fields for the customer to fill + shipping dates and costs already updated at the page entry. Notice that the far majority of checkouts that scored the highest on checkout usability are below the $1 billion sales mark.

Design 98
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Chewy S-1: Category Leadership + Conveyor Belt Into Consumers’ Homes

View from Seed

Chewy sells tens of thousands of products from many 3rd party brands, as well as its own private label brands (though latter remains <10% of sales). Average revenue per customer has steadily increased from $223/yr in 2012 to $334/yr in 2018. Annual Net Sales By Customer Cohort. in 2016, to 17.5% in 2017, and 20.2%

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The End Of “Build It Yourself” Software

YoungUpstarts

Their assembly chain approach to construction brought in a level of efficiency, cost-savings and quality that was previously unmatched. The base product is quickly deployed, cost-effective and customizable. The Cost Advantage is Obvious. They’re chopping costs and upping revenue. Build-it-Yourself to Do-it-Yourself.

Software 248
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There Are Only 3 Ways to Increase Online Sales (Are You Optimizing For All of Them?)

ConversionXL

There are three ways to grow sales – online and offline both. So what are these 3 ways to increase online sales? It’s the most expensive part of increasing sales. Since this is what I mostly write about on this blog , I’ll move on to the next 2 ways to increase online sales. #2: Only three.

Sales 125
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Gust Blog - Thoughts on startups by investors that fund them

Gust

Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S. June 19th, 2012. June 17th, 2012. June 13th, 2012. The Cost Equation for a Startup is Better Than Ever. June 10th, 2012. Thoughts on startups by investors that fund them & entrepreneurs that run them. Power Pitches.

Startup 180
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. So if your costs are $500,000 per month and you have $350,000 per month in revenue then your net burn (500-350) is equal to $150,000.

Burn Rate 383