YoungUpstarts

JANUARY 20, 2016

in 2012, its first step was gauging the local market’s wants and needs. In December 2012, the Council of the District of Columbia and the mayor shut down the District of Columbia Taxicab Commission’s efforts to block Uber. Companies like Uber couldn’t survive without customer loyalty. The customer is always right.

District of Columbia 100

District of Columbia Harvest Revenue Washington 100

www.clickz.com

JANUARY 7, 2013

Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Ad Industry Metrics. Heidi Cohen | December 24, 2012. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. Audience/Traffic.

Social Media 86

Social Media Media B2C New York 86

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. The mindset works like this: It costs a lot of money to land an enterprise customer. So these costs are amortized over the customers you do land.

Business Model 335

Business Model .Net Revenue IPO 335

ConversionXL

JANUARY 30, 2013

On average, during Black Friday 2012, social traffic converted 77% higher than normal. A new Forrester report titled “The Purchase Path of Online Buyers In 2012? analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. follow-up with angry customers etc. Wrong metric.

Social Media 134

Social Media Sales Media Social Network 134

Occam's Razor

JANUARY 2, 2013

It is hard to get overall search keyword performance in GA, so grab this quick custom report All Search Performance and apply the standard advanced segments to it (Non-paid Search Traffic, Paid Search Traffic). Great landing pages equals more customers enticed to engage plus higher conversions plus higher (AdWords) quality score.

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

AUGUST 19, 2016

billion smartphone users in 2012. From here, you can run tests and use those results to strategize the best solutions for your customers. Inspired by the movie ‘Moneyball,’ MoneyBall syndrome refers to the fact that companies aren’t looking into the right metrics when measuring the effectiveness of their mobile website.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

APRIL 28, 2020

To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. SiriusDecisions Rearchitected Demand Waterfall (2012). This is the model my customers referenced when I was selling them demand-gen software in 2014. Here are the three lessons we learned along the way. Image source ).

Demand 101

Demand Revenue SQL B2B 101

Up and Running

JUNE 29, 2016

Large retail chains with brick-and-mortar stores are closing up their shops at a rapid rate, and the continuing trend toward online shopping means that having a solid, user-friendly website where your customers can shop is vitally important. Fast-fashion brand Zara has dialed into customer behavior. Really get to know your customers.

Revenue 76

Revenue eCommerce Social Media Campaign 76

Cracking the Code

FEBRUARY 23, 2011

It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. revenues while large caps are trading at 6.4x. ► 2012. (1). SaaS business metrics: why are they different? Wednesday, February 23, 2011. SaaS Multiples: Recovery or Bubble?

Software Review 101

Software Review Technical Review Valuation Europe 101

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121

Metrics Acquisition Conversion Revenue 121

YoungUpstarts

SEPTEMBER 16, 2014

Global revenue from mobile advertising increased by 92 percent from 2012 to 2013, growing from $10.1 With advancements such as push notifications, brands have the opportunity to alert potential customers with time-sensitive messages. billion to $19.3 This can go far beyond simply identifying the city and state of a mobile user.

Advertising 257

Advertising Las Vegas Mobile Southern California 257

Startup Lessons Learned

AUGUST 21, 2013

Last year’s conference was no exception: speakers talked about their direct experience with practices you may need help implementing—things like metrics, feedback, and experimentation. This year’s conference will go deeper on advanced entrepreneurship topics, and we wanted to get you up to speed on some of the key ideas from 2012.

Lean 167

Lean Louisville Startup Metrics 167

ConversionXL

OCTOBER 20, 2016

There are, however, proxy metrics you can use, most of them older school metrics like brand mentions, satisfaction scores, and some newer ones like social media mentions and followers, email subscriptions , referrals, and NPS. How Do You Measure Likability? Just as it’s hard to define likability, it’s difficult to measure it as well.

Revenue 48

Revenue Social Media Retention Metrics 48

Cracking the Code

DECEMBER 1, 2009

► 2012. (1). SaaS business metrics: why are they different? The recession created opportunities! (1). Online Gaming. (1). Portfolio. (3). sales and marketing. (10). Small and medium businesses. (2). software. (10). Venture Capital. (3). Blog Archive. ► 01/15 - 01/22. (1). BlablaCar - Travel Revolution. ► 2011. (2).

Software Review 48

Software Review Technical Review Cloud Europe 48

www.readwriteweb.com

SEPTEMBER 7, 2010

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. Churn Definition : Churn is the % of customers that cancel each month. CMRR Definition : CMRR is "Contracted Monthly Recurring Revenue." The calcuation is 100 / churn_percentage.

Metrics 58

Metrics CPA Illinois Acquisition 58

Cracking the Code

OCTOBER 9, 2009

This strong recovery has highlighted the resiliency of the recurring revenue model in a downturn as well as the stength of the shift to soaftware-as-a-service and cloud computing. One way to measure this productivity is to look at the Customer Acqusition Cost ratio that I have defined in a previous post. ► 2012. (1).

Software Review 48

Software Review Technical Review Cloud Europe 48

Venture Chronicles

DECEMBER 20, 2011

On the latter we have seen a revolution in how companies advertise, increasingly around the notion of pay-per-click (PPC) that provides immediate and detailed performance metrics upon which ROI can be calculated. SoLoMo: Social Local Mobile is on for 2012.

PPC 32

PPC Social Network Mobile Campaign 32

Both Sides of the Table

MAY 23, 2012

But in 2012 a visit to any major college in America will show you the massive increase in aspirations of our young talent to become the next Mark Zuckerberg and build a future Facebook. So it is unsurprising that an over-funding environment and the commensurate returns hangover would have lasted until about – well – 2012.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Cracking the Code

MARCH 12, 2010

Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. (1). ► 2012. (1).

Software Review 63

Software Review Technical Review Cloud Forecast 63

Seeing Both Sides

SEPTEMBER 5, 2012

The theory is that with the advent of the cloud in the digital age, small businesses can leverage a suite of services from a technology vendor to manage all aspects of their work – from payments to record-keeping to marketing to customer communications. In 2012, analysts estimate they will do $425 million in revenue and $85 million in EBITDA.

Fractional CTO 43

Fractional CTO Cofounder Cleveland Vertical 43

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

www.huffingtonpost.com

MAY 10, 2011

We sell the winning designs to customers in the form of personalized wedding invitations, Christmas cards , and other stationery and photo card products. Because we achieved our most aggressive revenue targets and built a strong community, we realized that we had a broader opportunity to change the world of graphic design.

CTO 43

CTO CTO Hire PHP Cofounder 43

www.lanceglasser.com

MAY 13, 2012

Metrics for cyclical businesses. Customer Equity. Glasser 2007-2012. The company and network of suppliers and allies need to have the best technology for solving the customers’ problems. The CFO is not responsible for making revenue every quarter, but if there is a big surprise, fire him. Stock buybacks.

CTO 40

CTO CTO Hire Technical Review Architecture 40

Cracking the Code

JANUARY 22, 2009

For SaaS companies, we found that MRR is the best metric on which to base sales commissions. While it may make sense to offer very slight adjustments for favorable payment terms and one time revenue, net additions to MRR should dominate the sales rep’s thoughts. What happens when the customer pulls out of a contract?

Software Review 91

Software Review Clawback Sales Salary 91

ConversionXL

AUGUST 27, 2015

Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” Basically, all changes made during the testing period (combined into one metric) tested against the old version.

PPC 48

PPC SEM Technical Review Conversion 48

Cracking the Code

NOVEMBER 13, 2008

The fact that SaaS valuations are being more affected by the downturn than the Nasdaq can be surprising given the supposed resiliency of the SaaS model (recurring revenues) but it translates the public investors belief that SMB software spend is going to be hit very hard by this recession. With this decline, the average EV/08 rev.

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Cracking the Code

NOVEMBER 10, 2009

Employees are now powerful customers, not just their managers! Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! SaaS companies use different metrics to calculate renewals. ► 2012. (1). SaaS business metrics: why are they different?

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. August 7, 2012 by Alistair. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company.

Metrics 58

Metrics Clickthrough Lean Analytics 58

www.kalzumeus.com

AUGUST 13, 2012

Doubling SaaS Revenue By Changing The Pricing Model. Posted on August 13, 2012. A few companies implemented advice in there to positive effect, and one actually let me write about it, so here we go: Aligning Price With Customer Value. This is very complicated and does not align pricing with customer success. by Patrick.

Revenue 62

Revenue Distribution Software Non-Compete 62

ReadWriteStart

OCTOBER 28, 2010

At today's roundtable we saw three very nice businesses, each with pilot customers, and each working on real problems. Antonio has 100 trial customers at the moment, and is looking to figure out exactly what his company positioning is going to be. At the end of the session, each left with specific action items. If possible, of course.

Partner 117

Partner Belgium Portugal Bootstrapping 117

Cracking the Code

DECEMBER 16, 2006

It is true that the SaaS model faces some challenges like service reliability, data privacy, lower level of customization, integration with existing applications, vendor viability concerns. whereas traditional software companies of this size have a growth rate of less than 10% and revenue multiples of 2-2.5x.

Software Review 48

Software Review Silicon Valley Technical Review Software 48

Up and Running

MARCH 27, 2014

And because The Lean Startup is all about tracking your decisions and tracking your customer’s feedback, we thought it made a great fit for a #TrackThis episode. We weren’t anywhere public, but we knew we had some QuickBooks customers and we knew it was a concept. Our customers loved it.

Lean 95

Lean Startup Silicon Valley Small Business 95

View from Seed

AUGUST 30, 2016

Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. In addition, look at Facebook’s revenue per user growth globally over the past few quarters. This can include location, industry, customer target market, and business goals.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

FEBRUARY 9, 2016

” April, 2012 – Andrew Chen writes Growth Hacker is the new VP Marketing , which goes viral (2.4K September 2012 – Aaron Ginn, who currently does growth at Everlane , writes Defining A Growth Hacker: Three Common Characteristics to help define the term. It is simply getting customers. via AndrewChen.co).

Retention 48

Retention Metrics Acquisition Conversion 48

Tim Keane

JANUARY 12, 2010

3]   However, if they are built bottom up, they demonstrate and make explicit a range of business model assumptions the entrepreneur is using to think about his business and its revenue model.   Pre-bubble Siliicon Valley deals were popularly valued at multiples of revenue. This is why a bottom up approach is more credible.

Term Sheet 68

Term Sheet Valuation Dividend Liquidation Preference 68

Duct Tape Marketing

DECEMBER 5, 2013

In January 2012, it was announced by comScore that Pinterest was the fastest website ever to reach 10 million unique visitors. This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. photo credit: seo.com. Facebook Page Tab for Pinterest .

Social Media 77

Social Media Social Network Channel HTML 77

ConversionXL

AUGUST 12, 2016

That’s the sound of potential customers leaking out of your sales funnel. Drip, drip… Another customer gone. If you want your SaaS to thrive, to constantly convert leads into happy customers, and have those customers stay with you – you need a sturdy funnel in place. The Metrics That Matter.

Software Review 48

Software Review Metrics Revenue Acquisition 48