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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. SiriusDecisions Rearchitected Demand Waterfall (2012). This is the model my customers referenced when I was selling them demand-gen software in 2014. Here are the three lessons we learned along the way. Image source ).

Demand 101
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WP Engine passes $100M in revenue and secures $250M investment from Silver Lake

A Smart Bear: Startups and Marketing for Geeks

Late last year we passed $100M in annual recurring revenue. That revenue is in on 75,000 customers, earned through the hard work of 500 employees across six offices on three continents. Every day, 5% of the entire online world visits a customer running on the WP Engine Digital Experience Platform.

Engineer 152
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Who are the Major Revenue-Based Investing VCs?

David Teten

So you’re interested in raising capital from a Revenue-Based Investor VC. A new wave of Revenue-Based Investors (“RBI”) are emerging. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. At least 12 months of customer history, generally 20+ enterprise customers or 200+ SMB customers.

Revenue 60
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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

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How To Boost eCommerce Revenues With Upselling

ConversionXL

According to Forrester research analyst Sucharita Mulpuru , product recommendations are responsible for an average of 10-30% of eCommerce site revenues. . Way back in 2006, Amazon reported that 35% of it’s revenues were as a direct result of it’s cross sales and upselling efforts. What is Upselling?

eCommerce 118
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Revenue-Based Investing: A New Option for Founders who Care About Control

David Teten

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. I believe that Revenue-Based Investing (“RBI”) VCs are on the forefront of what will become a major segment of the venture ecosystem.

Revenue 60
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The State Of E-Commerce Checkout Design 2012

uxdesign.smashingmagazine.com

UX Study The State Of E-Commerce Checkout Design 2012. September 4th, 2012. What matters the most for checkout experience isn’t the number of steps in a checkout process, but rather what the customer has to do at each step. 81% Think Their Newsletter Is A “Must Have” (And Don’t Value Customer Privacy). UI Design.

Design 98