How to Create a Demand Funnel (for 44X Revenue)
ConversionXL
APRIL 28, 2020
To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. SiriusDecisions Rearchitected Demand Waterfall (2012). This is the model my customers referenced when I was selling them demand-gen software in 2014. Here are the three lessons we learned along the way. Image source ).
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