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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

You must find ways to get some distribution through other online partners like Hulu or package up shows for distribution on Roku or Xbox. You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. MSN & AOL. This helps get CPM rates higher – even within YouTube.

Video 339
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Launching a Portfolio Acceleration Platform at a Venture Capital or Private Equity Fund

David Teten

Almost every private equity and venture capital investor now advertises that they have a platform to support their portfolio companies. Dan Kozikowski, Partner and Head of Platform, First Mark Capital , said to me, “Firms should match services to the stage-specific needs of companies. aggregates resources from all the VCs.

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[Asia] Location-Aware Mobile Advertising Platform Launches In Southeast Asia

YoungUpstarts

Singapore-headquartered location-aware mobile advertising platform AdNear earlier this week announced its foray into the Southeast Asian markets of Malaysia and Indonesia, opening up its platform for advertisers who are looking to enable precision advertising on consumer mobile devices in those countries.

Asia 140
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Using affiliate marketing and the Internet to boost your company’s revenue

The Next Web

Word of mouth advertising has a higher conversion rate than your own advertising, because a third party doesn’t seem to profit from selling the product or service to you. For an advertiser, marketing is really expensive, so why shouldn’t you let other people do marketing for you for free?

Affiliate 134
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! He joined when Maker was a small, chaotic organization and helped bridge our talented creative team with the outside world of investor, brands, partners & press. This has been a very welcome addition. And he has truly been a pleasure to work with.

Video 320
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Starting Up In Singapore (Part I) – Product/Market Fit

YoungUpstarts

If you need to partner with other businesses to reach customers/users who are consumers. For e.g. platforms, market places, aggregators, advertising networks… chances are you are a B2B2C company. E.G. Reebonz, BuzzCity, Groupon Singapore etc.

Singapore 178