How Online Video Companies Can Increase Margin and Build Better Businesses
Both Sides of the Table
SEPTEMBER 17, 2013
You must find ways to get some distribution through other online partners like Hulu or package up shows for distribution on Roku or Xbox. You need to roll up videos into aggregated channels, “networks,” that are 30% of your views in the long-run. MSN & AOL. This helps get CPM rates higher – even within YouTube.
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