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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. Europe is roughly the same as the US. And global.

Video 339
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[Review] An Innocent Story

YoungUpstarts

.” Known for their “100% pure fruit” smoothies, juices and more recently vegetable pots, Innocent grew rapidly from a humble annual turnover of £ 400,000 in 1999 to become Europe’s leading natural smoothie company in 2010 with annual sales of £ 130 million. Source of image. ” Source of image.

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[Review] Twitter Is Not A Strategy

YoungUpstarts

Enriched with examples of successful brand marketing campaigns around the world – Axe and Nike in the US, Honda in Europe, to Anta and Volkswagen in China –” Twitter is Not a Strategy ” is a delightful journey into the heart of marketing in the digital age. Globalism is the result, and not cause, of success.

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Strategy Roundtable For Entrepreneurs: Top 10 Online Advertising Trends For The Decade

ReadWriteStart

We started this week's One Million by One Million roundtable with a discussion of online advertising trends, looking at them from the perspective of cost-effective customer acquisition and brand building, as well as entrepreneurial opportunities. You can find more on the topic on my blog at Top 10 Online Advertising Trends For The Decade.

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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

When you think about “time windows” of film distribution you literally need to think about the fact that you would open a film in the US and later ship the physical reels to London then Europe to open overseas. In talking with the founding team I started to realize that this was a global phenomenon. That was impressive.

Media 302
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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

One common scenario is this: Company PJ spends $250 million on traditional advertising. It takes little money – comparatively – to try a new advertising medium, or improve your website, or build a mobile app, or try just about anything else. Rather I've had to fall back on my trusty steed: data. :).

Global 136
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Convertible Equity, A Better Alternative To Convertible Debt?

techcrunch.com

Second, the debt note requires a fixed due date (or “maturity date”) for repayment of the total amount borrowed, plus interest. The Founder Institute is a global network of startups and mentors that helps entrepreneurs launch meaningful and enduring technology companies. Advertise Here. Advertise Here. Enterprise.

Equity 87