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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

Airbnb’s availability as a marketplace and its aggregation of substantial consumer demand has actually meant certain forms of lodging have been newly built or converted into rooms for the primary purpose of listing on Airbnb.

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Entrepreneurs Need to Find the Best ‘Curators’

Startup Professionals Musings

They write and tweet every day, with the single guiding credibility and personality that the new social culture demands. He also co-authored the book "Inbound Marketing" about the power of social media and blogs. Huffington Post, Small Biz Blog , co-founder Arianna Huffington.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. On the other hand, demand generation , on the other hand, uses a long term, education-focused strategy. Then, there’s demand capturing. He explained how lead generation uses a short term, sales-focused strategy.

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The Great Retail Reinvention: How the Internet Is Reshaping the Way We Buy Clothing

View from Seed

We are currently seeing the most rapid collapse of retail since the Great Recession, due to the internet changing consumer demand and purchasing patterns. It’s a $1T+ global industry undergoing tectonic shifts. In 2017 alone, we’ve seen widespread store closures or bankruptcies from apparel retailers, including: True Religion.

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Tracking Multiple Domains: Setup & Reporting for Dozens of Sites

ConversionXL

Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? One Account for your company; Multiple Properties for regions (or brands) and one Property (with a different tracking code) to aggregate data from all sites; One roll-up View for each Property; One View per website. Conclusion.

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Account-Based Marketing Software & Tools

ConversionXL

Aggregate that data at an account level to know which accounts to target. The aggregation of individual behavior at a company level was the critical innovation. Reading your blog post might put them in the top of the funnel; watching a video of how your platform works may move them farther down. Image source ).

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

These obscure B2B niches seem completely resistant to content marketing, but they’re resistant only to one application of content marketing: writing blog posts to target high-volume keywords. Set up in 2003, the website has a strong network-effect moat that makes it harder for other blogs and publications to compete.

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