Remove category approaching-uncertainty
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Advancing Gig Worker Conditions in the EU: Progress and Setbacks

Transformify

The proposal includes a new Directive focused on enhancing working conditions and guidelines for collective bargaining for certain categories of self-employed workers. This may make it easier for platforms to rebut the presumption and lead to greater legal uncertainty and more litigation.

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30 Entrepreneurs Reveal the Pivots They’re Making in Their Business in 2022

Hearpreneur

For us at CEO Blog Nation, we get it. With the goal of increasing our customer engagement, we will be pivoting away from quick traditional ads, and utilize newsletters, blogs, and long-form video to tell our story and those of our customers. I already have a blog that is driving good traffic to my affiliate website.

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Our Scoring System at NextView (aka How We Evaluate Companies)

View from Seed

We’ve actually written several blog posts on this concept, so I’ll gloss over it. In some cases, a category is quite crowded with low switching costs, so creating something that really resonates with the market is super hard. For us, we tend to take a portfolio approach at the way we evaluate this sort of risk.

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10 Ways to Add Value to Your “Thank You” Page

ConversionXL

Uncertainty about next steps feeds uncertainty about the decision to convert. If someone signs up for a webinar, which related blog posts might interest them? Without knowing what to expect, users are left wondering, “What should I do?” Will log-in credentials get emailed to me in a minute? Answer them.

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Top 20 A/B Ecommerce Test Ideas

ConversionXL

You have to present your value proposition as the first thing the visitors see on your homepage, but should be visible in all major entry points of the site (category and product pages). Crate & Barrel’s approach is better, with more prominent steps (1, 2 and 3): Test idea #14: Clearly address purchase uncertainties.

eCommerce 133
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Beyond Reason: 8 Subconscious Marketing Techniques to Boost Sales and UX

ConversionXL

This approach leads to a sub-optimal user experience and poor conversion rates because it ignores how the human brain actually works. The model has eight overriding implicit motivations, each of which is then broken down into four individual motivational categories. So, how do we effectively target the subconscious brain? Recognition.

Sales 86
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The Complete Guide to Writing Product Descriptions That Convert

ConversionXL

And of course there are SEO benefits, too… I’m not going to expound upon this too much (there are tons of other blog posts on the subject ), but writing awesome product page copy helps SEO. There are many ways that you can structure buyer personas, and tons of blogs have written about their ways of doing it.

Product 127