Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. It’s often hard to tell stories about change—audiences grow wary or defensive—but Margolis helps leaders in Silicon Valley and other hotbeds of innovation make that change feel exciting and achievable.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

Both Sides of the Table

MAY 19, 2010

Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”.

Partner 240

Partner New York City Cofounder Syndicate 240

Startup Professionals Musings

JUNE 26, 2020

You may have heard that venture capitalists in Silicon Valley no longer read business plans. Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers. For the rest of us, we need a business plan, as well as a product plan.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. A very interesting strategy. Im defiantly going to give it a shot on my next project!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ReadWriteStart

JANUARY 27, 2011

This partnership speaks to a core philosophy of the program where we encourage entrepreneurs to get as much customer validation as possible before raising too much money, use other people's channels if you can get to them, don't burn too much cash, and all that good fiscal conservative stuff. SOCO Games.

Dilution 114

Dilution Revenue Finance Entrepreneur 114

Women Entrepreneurs Can

SEPTEMBER 6, 2020

John Doerr of Silicon Valley Venture Capitalist’s calls it the “next wave of the web.” It is not just a channel to entertain but has become a useful tool for brand-building and an effective avenue for CSR (corporate social responsibility) activities. User-generated videos have enormous potential for sharing and to go viral.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

Cracking the Code

DECEMBER 11, 2015

For this type of model, I would like to understand how the number of inbounds is scaling with the activities and how much virality there is in the model as the word spreads out in the community SMB door to door sales (e.g., They will assume you’ll meet Silicon Valley-based VCs (even if it is not the case!),

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Hunter Walker

FEBRUARY 12, 2016

HW: Historically there’s been a language and credibility gap separating Silicon Valley and Hollywood. I remember at Next New, folks thought we were crazy to program online video, which at the time was dominated by thinking about viral hits and one-offs, but it really remains as one of the tenets to building loyal audiences.

Media 48

Media Silicon Valley Audience Community 48

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

Ben's Blog

MAY 15, 2020

Brian : I know it’s like an old Silicon Valley message, talk to your customers, but honestly this is one of those times where you need to be talking to at least a couple customers a couple times a day. How can founders be proactive rather than reactive? Whatever CAC LTV assumptions that we had potentially no longer hold.

Founder 36

Founder Conversion Technical Review Cash Position 36

Both Sides of the Table

DECEMBER 5, 2010

There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about&# mentality that made it acceptable for everybody who came afterward.

Social Network 318

Social Network Networking Internet Technical Review 318

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Eric Ries, a Silicon Valley entrepreneur and author of The Lean Startup, popularized this strategy for web applications. You might also get immediate access to channels that might have otherwise taken years to break into.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Professionals Musings

DECEMBER 3, 2012

This reality has fostered a popular startup approach which dramatically improves the efficiency and speed of these corrections, pioneered by Silicon Valley entrepreneur and author Eric Ries. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Silicon Valley 273

Silicon Valley Architecture Startup Channel 273

Steve Blank

FEBRUARY 26, 2020

These elements of the business model– revenue (pricing, pricing strategy), distribution channel, How to Get/Keep/Grow customers, Key Activities, Resources and Costs – are other, critical parts your start up needs to understand and have in place. Silicon Valley. 2M in 18 months. AR/VR, Cyber, Robotics.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Startup Professionals Musings

SEPTEMBER 16, 2011

This reality has fostered a popular new startup approach which dramatically improves the efficiency and speed of these corrections, pioneered by Silicon Valley entrepreneur and author Eric Ries. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Lean 255

Lean Entrepreneur Silicon Valley Architecture 255

View from Seed

MAY 27, 2015

Taking advantage of an emerging distribution channel or market inefficiency is an opportunity in a moment in time, not today. He discusses what it was like pioneering virality- and social media-based products before that was even a thing, and how the climate and technology of Silicon Valley back then was radically different than today.

Cofounder 120

Cofounder Early Stage Non-Compete Silicon Valley 120

Steve Blank

NOVEMBER 4, 2015

Passion powers entrepreneurs; tenacity pulls them through, and entrepreneurship can do good for the world explained todays guests on Entrepreneurs are Everywhere , my radio show on Sirius XM Channel 111. Steve : You also supply food to some companies now in Silicon Valley, right? We didn’t know anyone in Silicon Valley.

Costa Rica 120

Costa Rica Silicon Valley San Francisco Harvest 120

Gust

NOVEMBER 25, 2012

This reality has fostered a popular startup approach which dramatically improves the efficiency and speed of these corrections, pioneered by Silicon Valley entrepreneur and author Eric Ries. Most startups these days use one of three primary growth engines: the viral, sticky, and paid growth models. Channel pivot.

Silicon Valley 187

Silicon Valley Architecture Startup Channel 187

mashable.com

SEPTEMBER 12, 2011

One of the things we hear a lot about in Silicon Valley is how cheap and easy it is to launch a startup these days. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Publisher Platform (P3). startupcto

Startup 79

Startup Social Media RSS Social Network 79

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. If the viral coefficient is 0.9, In fact, we often felt frustrated when new startups with a fraction of our success got terrific write-ups in Silicon Valley-centric venues.

San Francisco 168

San Francisco PR Lean Early Stage 168

The Next Web

MAY 5, 2013

On the other, it just sounds like one of those Silicon Valley buzz words that makes you want to puke every time you hear it (can anyone say “pivot”?). At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best.

Marketing 165

Marketing Viral SEO Analytics 165

Duct Tape Marketing

MAY 1, 2019

John Jantsch: …this more complex, but I found that when I switched to just a little simple two-channel mixer, it powered my mic a lot better. God forbid, it’s not virtual or in the clouds, so who knew but I trusted that this was something that was needed and it just went viral. John Lee Dumas: Sure. John Lee Dumas: Yeah.

Portland 59

Portland Audio Technical Review Video 59

Rob Go

MAY 27, 2015

Taking advantage of an emerging distribution channel or market inefficiency is an opportunity in a moment in time, not today. He discusses what it was like pioneering virality- and social media-based products before that was even a thing, and how the climate and technology of Silicon Valley back then was radically different than today.

Cofounder 28

Cofounder Early Stage Non-Compete Silicon Valley 28

Rob Go

MAY 27, 2015

Taking advantage of an emerging distribution channel or market inefficiency is an opportunity in a moment in time, not today. He discusses what it was like pioneering virality- and social media-based products before that was even a thing, and how the climate and technology of Silicon Valley back then was radically different than today.

Cofounder 28

Cofounder Early Stage Non-Compete Silicon Valley 28

mashable.com

JULY 18, 2012

Subscribe to the Business channel. GLIIF, LLC is a Hot Silicon Valley Startup designed to disrupt QR Code usage in advertising. Where can an Emmy award winning cinematographer make a case for his channel? It just seems to me that having a great idea without Silicon Valley connections becomes an obstacle.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

mashable.com

NOVEMBER 3, 2010

And for those in the coveted in-crowd, Silicon Valley, San Francisco and the greater tech community become a world of opportunity where you’re only limited by the quality of your idea and the caliber of your friends. The “haves&# possess money, power, influence, or the right friends with those qualities.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

crowdSPRING Blog

MARCH 30, 2012

Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution – [link]. Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. How Chicago Is Beating Silicon Valley At The Patent Game – [link].

Social Media 93

Social Media Small Business Design Media 93

Hunter Walker

JULY 29, 2017

In 2015 when we started working on the law to eliminate vaccine opt-outs in California, it became pretty obvious that there was an asymmetry of passion on social channels that was pretty much the opposite of actual public opinion (which is 85% in favor of vaccination requirements for school). And plenty of people have known this for years.

Social Media 82

Social Media Campaign Media Marketing 82

mashable.com

JUNE 11, 2013

Assuming Virality. "A I have news for you: Theyre not coming and youre not going to go viral. Services dont spontaneously go viral. High virality is almost always the product of early and deliberate product design decisions. Topics: Business , Silicon Valley , Starting Your Startup , Startups , Tech , vc.

Cofounder 111

Cofounder Technical Review Startup Software Review 111

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Silicon Valley founders and executives routinely say, “well the banker said we have to do this, or we can’t do that.”

IPO 82

IPO Customer Matching Silicon Valley 82

www.readwriteweb.com

FEBRUARY 19, 2010

The landing page for Bonds viral, social game, Spymaster. There are rare cases where an apps mind-blowing functionality can override any other concerns but otherwise users tend to make a decision about an applications usefulness to them within the first few moments of using it. Aesthetics play a major part in that decision."

Web 42

Web Design Startup Flash 42

Steve Blank

MAY 30, 2016

The show airs on SiriusXM Channel 111 (weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Today, innovation isn’t happening at the big defense contractors as much as it’s happening right here in Silicon Valley. Someone else in the office just made a video of it, and it went viral on Facebook. How the U.S.

Silicon Valley 120

Silicon Valley Entrepreneur Washington Government 120