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[Review] Customer Sense

YoungUpstarts

Enter “ Customer Sense: How the 5 Senses Influence Buying Behavior “ by University of Michigan professor Aradhna Krishna. While Krishna’s book scored in helping one understand how biology interwove with customer behaviour, it doesn’t quite provide a strategic framework or tool.

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One Hand Clapping – Entrepreneurship In Ann Arbor, Michigan

Steve Blank

I spent a few days in March in Ann Arbor Michigan as a guest of Professor Thomas Zurbuchen , Associate Dean for Entrepreneurial Programs, and Doug Neal , Director of Center for Entrepreneurship in the Engineering School at the University of Michigan. Venture Capital ; met with the local hardware/software venture capital firm.

Michigan 307
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Fortifying Profits: Strategies to Shield Your Business from Embezzlement

Duct Tape Marketing

Fortifying Profits: Strategies to Shield Your Business from Embezzlement written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Todd Rammler, president and founder of Michigan CFO Associates. So what are you waiting for?

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Why The Government is Isn’t a Bigger Version of a Startup

Steve Blank

Within a decade, the rise of venture capital in Silicon Valley enabled startups to find commercial customers rather than military ones. And from then on, innovation in semiconductors, supercomputers, and software would be driven by startups, not the government. companies felt a patriotic duty to help their country defeat a common enemy.

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The Customer Centricity Debate: Who Is Your Real Customer?

Brandanew

At a recently held creative round-table in Walled lake, Michigan, we entered into a good conversation around design and creativity. Many of us tend to believe that our businesses or brands exist to meet the needs of customers that we serve. Customers are people who use or need your products/services. Who is your real customer?

Customer 154
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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

Sloan realized that GM couldn’t compete on price, so GM created multiple brands of cars, each with its own identity targeted at a specific economic bracket of American customers. The idea was to keep customers coming back to General Motors over time to upgrade to a better brand as they became wealthier. The company closed in 1931.

Michigan 268
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10,000 Startups – Startup Weekend Next

Steve Blank

The class teaches founders how to dramatically reduce their failure rate through the combination of business model design, customer development and agile development using the Startup Owners Manual. More importantly, it makes no demands of you to stand and deliver your weekly customer development progress in front of your peers.

Startup 335