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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

This means finance, operations, sales, and marketing departments as well as leadership can all access the same data. One example would be generating order confirmation emails after a customer completes a purchase online. This also creates a place for hosting all of your data.

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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

I do know in looking at a little bit of your background, you're not software engineers, you didn't grow up in, in that necessarily. Todd Fisher (01:49): I was gonna say, I have a technical software engineering background. You know, they had like their email service, they had their, you know, text message platform.

Metrics 84
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Propensity Modeling: Using Data (and Expertise) to Predict Behavior

ConversionXL

Or even that an email recipient will unsubscribe. There might be several scenarios where real experiments are not possible: sometimes management may be unwilling to risk short-term revenue losses by assigning sales to random customers. a sales team earning commission-based bonuses may rebel against the randomization of leads.

Analytics 118
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. Image Source.

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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. Michael Eidsaune , co-founder of Carely , a software platform that facilitates communication among families caring for sick or elderly relatives. Jeremy Johnson.

Cofounder 145
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Finding Technical Cofounders Is Hard

rob.by

He argued that software engineers don’t finish what they start, and that you’re better off paying a technical person than partnering with one. Michael’s second problem comes from holding software engineers to an unprecedented standard of business savviness: Most software engineers aren’t business people.

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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Jeremy Johnson , founder of Andela , which embeds talented software engineers on the African continent into top engineering organizations worldwide. Michael Eidsaune , co-founder of Carely , a software platform that facilitates communication among families caring for sick or elderly relatives. Jeremy Johnson.

Cofounder 120