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Scaling Sales: Arming & Aiming – A’s, B’s & C’s

Both Sides of the Table

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

Sales 286
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Seed Stage Funding 101: What it Is & How it Works

The Startup Magazine

The following is a condensed explanation of seed funding: Seed money is a form of early-stage financing that new businesses receive from investors in exchange for a share of ownership in the company. The term “seed financing” refers to the stage of funding that comes from first equity. What exactly is the seed funding?

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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

Word of mouth spreads faster and sales cycles are shorter. Software is purchased at $99/month can be put on an expense report and the average enterprise worker is willing to try out lots of tools to find the one that works for them.

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Are You In Control Of Your Business?

YoungUpstarts

When you started out, a spreadsheet may have been a sufficient system for managing your database, inventory and finances, after all, it was likely a system that you set up and understood. But this is where online software such as TradeGecko’s inventory and sales management system provides an ideal solution. Work smarter.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager. He explained how lead generation uses a short term, sales-focused strategy.

B2B 94
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My Life as a CEO (and VC): Chief Psychologist

Both Sides of the Table

Due to the language and culture issues in Europe we opted for a country structure with an MD in each country and local sales, marketing & customers support staff. This is akin in the US to having sales staff in NY, SF & LA with your HQ in one of these locations. But it wasn’t just about company structures.

Ireland 319
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Prior to founding Carely , Michael Eidsaune earned his MBA in finance and spent several years in investment management, eventually earning his level 1 CFA certification. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Our revenue model was wrong.

Cofounder 143