From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
Social media is seen as something new that can be bolted onto existing CRM and loyalty management platforms. I wanted to find a way to vastly simplify loyalty programs, eliminating most if not all of the costs and making them much lighter to deploy and manage. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.
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