article thumbnail

5 Most Successful Products Ever and What Small Businesses Can Learn From Them

crowdSPRING Blog

When planning your next product, the less you leave to chance, the better. And while you can never guarantee a successful product launch, you can vastly improve your odds if you prepare properly. You need to know what a successful product looks like if you want to chart a course to get there. iPhone (2007).

article thumbnail

Should Early Stage Startups Move to Austin because of Customers?

Austin Startup

This 4-part story, however, explores the Austin ecosystem based on the 4Cs framework —  culture , capital , customers, and competencies. Should Early Stage Startups Move to Austin because of Customers? Silicon Valley is known for early adopters among both consumer and enterprise customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Keys To Being An Exceptional Business Leader Today

Startup Professionals Musings

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Build relationships with known business leaders.

Stealth 362
article thumbnail

30 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

The project was a little unexpected – creating customer cereal boxes called Obama-Os and Cap’n McCains, timely for the 2008 elections. Netflix was founded in 1997 by Reed Hastings and Marc Randolph to combat late fees for video rentals. And it’s a definite win-win for the customers and the manufacturer. 4- Netflix.

article thumbnail

What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. We’re going to start aggressively spend money on marketing our product. (it is also the title of a fabulous book from Internet 1.0

Burn Rate 383
article thumbnail

Clayton Christensen

Steve Blank

I remember the first time I read the Innovator’s Dilemma in 1997. Christensen, writing for a corporate audience, explained that there were two classes of products – sustaining and disruptive. His message was that existing companies are great at sustaining technologies and products but were ignoring the threat of disruption.

Lean 431
article thumbnail

7 Compelling Reasons Why You Should Redesign Your Small Business Website

crowdSPRING Blog

Your website is designed for you, not for your customers. Redesigning just a section of your site, or reevaluating how your customers get from point A to point B (also known as a “user flow”) might be all you need. The results: The number of customers purchasing went up by 45%. You aren’t getting the results you want.