Remove 2011 Remove Business Model Remove Operations Remove Sales
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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

In the case of Freshdesk, their main competitor, Zendesk, is operating with a San Francisco - Copenhagen cost-structure and will find it harder to compete with this strategy. The company already has paying customers and a validated business model. PDT on the following dates: Thursday, June 23, 2011: Register Here.

India 123
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded). He continues: It’s OK to continue to operate.

Marketing 121
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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. I knew everything about our operating system, hardware and applications – and I was going to prove it.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). Since selling Matt has gone on to become one of the smartest angels I have seen operate. o Everything is for sale but it’s the price that moves the timing. He told them it was now or never.

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Intellectual Property for Startups in the Real World

Gust

Given that 2011 is already behind us, I’d like to take a brief time-out from the usual legal and financial wonkery to wish you and your loved ones a Happy New Year. It’s often possible to “ design around ” a patent to operate a business that achieves similar results in different ways.) trade secret). By 2013, the U.S.

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Seven Things Your Customers Can Do Better Than You

YoungUpstarts

You take that money and invest a good portion of it in traditional sales and marketing efforts — including product developers, creative people, and salespeople, all of whom are paid to figure out what buyers want and to say good things about your company — in a quest to get even more customers. Close the sale.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

An IBM study in 2011, “ From Social Media to Social CRM ”, discovered significant gaps between what businesses think consumers care about and what consumers say they want from their social media interactions with companies. What was still missing was a simple way to identify a customer at the point of sale.