A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". Does Twitter get press when it helps Iranians fight an illegitimate government or when it creates a new internal IT process to increase up-time?

Software Review 261

Software Review Technical Review Viral Software Developers 261

The Startup Magazine

JULY 4, 2017

This next level will also require that you work with government regulators. The government will not allow you to conduct your business without a license. Spend some time forming campaigns that include the use of television ads, magazines, the search engine optimization and many others. Are you the Next Casino Mogul?

Securities and Exchange Commission 61

Securities and Exchange Commission Software Review United Kingdom Affiliate 61

YoungUpstarts

JULY 4, 2019

In 2017, four years after the tragic Boston marathon bombing, Adidas sent an email campaign with the subject line, “well done for surviving the Boston marathon.” Those that do this well will soon reap the rewards, in terms of exposure, customer acquisition, loyalty, trust and ultimately sales. It really can make or break a company.

Reputation 168

Reputation Management Australia Boston 168

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. We serve those working in healthcare, education, government, child welfare and more. SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Scalable Startup

AUGUST 26, 2014

There’s a lot of buzz about the Amazon acquisition of TWITCH this week. It gained recognition during the 2004 presidential campaign when Howard Dean’s IT director decided to use it as a platform for community and campaigning.

Founder 42

Founder Los Angeles PHP Open Source 42

Women Entrepreneurs Can

AUGUST 26, 2021

For instance, you can explore crowdfunding campaigns and angel investors as reliable funding sources for your new business. Additionally, consider the benefits, costs, and restrictions of various government agencies in your preferred location. Conduct Thorough Market Research.

Kansas 52

Kansas Small Business Administration SBA Angel Investor 52

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

YoungUpstarts

DECEMBER 22, 2020

These can include: Fun runs – These are defined as runs that don’t require road closures and even special permits from the government. As you can see, there are different types of fundraising activities to try for your campaigns. Donor acquisition rates. However, not all of these events will work best for your needs.

Developer 179

Developer Metrics Operations Retention 179

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Sign up for your websites campaigns using your personal email address. Especially at the really simple and basic things. See how the emails look.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Growthink Blog

MAY 30, 2018

Then, when deal opportunities present themselves - like strategic partnerships, new hires, marketing campaigns, growth-by-acquisitions, etc. new employees to police the site’s various bad actors - nefarious foreign governments, hackers, snoopers, et al.

Balance Sheet 48

Balance Sheet Artificial Inteligence Business Model Acquisition 48

Startup Lessons Learned

OCTOBER 23, 2013

And, Alistair carefully breaks down cohort analysis, a method of grouping users according to a shared criterion (all the users who joined in a given month, for instance, or during a particular campaign), and then demonstrates how you can test with those cohorts to yield actionable information. Alistair: There are plenty.

Analytics 167

Analytics Lean Widget Metrics 167

Occam's Razor

DECEMBER 6, 2010

And by business I also mean non-profit, university, newspaper, government websites and chicken farmers! 2: Visitor Acquisition Efficiency Analysis Report. I don't want the Next Shiny Object nor the Current HiPPO Obsession to drive our acquisition strategy. Remember no acquisition is free. Change the pairings.

Analytics 125

Analytics Web Customer SEM 125

ConversionXL

NOVEMBER 22, 2016

Government agencies. A government agency could exist to provide accurate information to individuals trying to find voting locations or their local DMV. Non-commerce sites tend not to go past traffic acquisition and time-on-site. Off the top of my head, I can think of: Universities. Intranets at large companies. Content sites.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

Scalable Startup

JUNE 13, 2013

There is also a lot of campaigning – with a weak economy and ineffective government help people want to help others that they know to get hired and survive all this. Angel Investor Business Development early stage Hawaii Hiring Jobs Scalability acquisition Cash Flow first revenue hiring jobs Leader leadership tom nora'

Hawaii 22

Hawaii San Francisco Angel Investor Early Stage 22

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

AUGUST 30, 2018

A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability. In short, treat your outreach as an internal marketing campaign to build interest in and show the value of user research.

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

JANUARY 8, 2020

The competitions were typically sponsored by large companies, governments, and research institutes. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle? Kaggle launched in 2010. It became known as a platform for hosting machine-learning competitions. Happy Kaggling.

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. RH: The honor is ours. This is awesome.

Iran 39

Iran Technical Review Non-Compete Lean 39

Occam's Razor

AUGUST 13, 2012

Simply because you are going to bump into privacy and government regulations. This is problem for governments, privacy regulators and the public to solve. I believe that attribution modeling is not the path to the smartest decisions for multi-touch multi-visit digital campaigns. So accept what you can do.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Applying it to digital advertising….

Metrics 60

Metrics Analytics Acquisition Naming 60

The Next Web

AUGUST 19, 2013

There were no sales people in the USSR – the government just decided what to produce and in which quantities, – so I pretty much have an anti-­sales­-and­-marketing background. Customer Acquisition Cost or CAC is how much money you can spend to get someone to become a customer. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

SEPTEMBER 4, 2019

AMP for acquisition, PWAs for engagement. Launching marketing campaigns , informing about order progress, brand news—it’s a unique communication channel to help your brand become a part of your user’s every day (assuming you use that power wisely). That’s where Accelerated Mobile Pages (AMP) come in. in analytics?

Web 103

Web Caching HTML Marketing 103

ReadWriteStart

JANUARY 6, 2020

Speaking of more engagement tactics, let’s jump into personalized landing page campaigns. Run Personalized Landing Page Campaigns. Your personalized campaigns, web pages, ad copy, are all fantastic ways to speak directly to your target market. Rather than spinning up generic campaigns, personalized ones convert at higher rates.

SMS 134

SMS Campaign PR Sales 134

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. Obviously, it did not convert. Lean into it.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. If you are a government analytics team, you are wasting time. That is what you want.

Analytics 60

Analytics DC Software Review Leadership 60

Transformify

MARCH 28, 2020

Transformify has pledged to the Digital Skills & Jobs Coalition of the EU Commission to leverage its proprietary technology to: (i) provide information to businesses about the transferrable skills of people in need; (ii) to enable the entire talent acquisition process including the payment transfers worldwide; and. About Transformify.

Software Review 105

Software Review Technical Review Italy Spain 105

online.wsj.com

SEPTEMBER 23, 2012

In early 2011 an acquisition by a Fortune 500 company fell apart. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Noonan: The Romney Campaign Needs a New CEO. fell apart early that year, Mr. Dreymann says.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

maplebutter.com

JANUARY 8, 2013

Government grants – Credit cards / debt. Acquisition / Lifetime Value, etc. You get a bunch of traffic and increased rankings, then when the app goes back to paid you still get a bunch of run off from the campaign. customer acquisition, like Launchrock, you called that something, what was that again? 9) Think big, HUGE!

Technical Review 44

Technical Review Startup Cofounder Software Review 44

www.paulgraham.com

OCTOBER 23, 2010

So the acquisition came toa screeching halt while we tried to sort this out. The dating sites are running big ad campaigns right now, which is all the more evidence theyre ripe for the picking. 4] Corollary: Avoid starting a startup to sell things to the biggestcompany of all, the government.

Startup 105

Startup Cofounder Software Stock 105

Occam's Razor

JUNE 1, 2010

This year they were joined by senior Canadian government officials. Consider how we measure success of our TV campaigns. We never say: "Here is a 100,000 for my search campaigns, please come back and report on task completion rates across the top three primary purposes and the economic value added."

Marketing 92

Marketing Channel Web Metrics 92

VC Cafe

JULY 4, 2011

Given that, the central government deficit fell to 3.8% MediaMind president and CEO Gal Trifon noted that the acquisition by DG would provide the Israeli company with the added scale and resources to continue to grow its platform and enhance the services it provides its customers. of GDP in 2010 from 5.2% of GDP from 79.3%

Balance Sheet 90

Balance Sheet Acquisition Africa 90

Austin Startup

MARCH 7, 2018

Advisor, Austin Mayor Steve Adler Eugene has long operated at the intersection of business, government & nonprofits, locally and nationally. An early Human Rights Campaign board member and longtime Austin LGBTQ leader, Eugene co-chaired President Obama’s & the DNC’s LGBTQ Leadership Council. As the third U.S.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

Steve Blank

JANUARY 11, 2022

By week 2 of the class students formed teams around a specific technology challenge facing a US government agency and worked throughout the course to develop their own proposals to help the U.S. VCs and entrepreneurs can play a role in addressing the challenge by shunning known sources of adversarial capital. Team ShortCircuit. Team Apollo.

Technical Review 321

Technical Review Technology Taiwan Venture Capital 321

ConversionXL

OCTOBER 19, 2017

I’ve seen conversion teams organized by ‘outcome;’ a team optimizing for new customer acquisition, another for new product adoptions, etc. The organization doesn’t feel like they can only ask for tests if they’re in marketing (or acquisition, etc.) or another supported function. Sharing is the key to success.

Chad 90

Chad Analytics Technical Review Framework 90

Occam's Razor

JANUARY 7, 2014

Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. Segmentation is the process of identifying important clusters inside your data. Level gold achieved.

Analytics 140

Analytics Web Metrics DC 140

This is going to be BIG.

JUNE 29, 2020

4) We need to push the Federal Government to close the carried-interest tax loophole —but we should do it in such a way where the localities where it gets collected get a share of the income from it. Closing the carried interest tax loophole is something Trump said he was going to do when he campaigned. Fred Wilson agrees.

New York 153

New York Vermont Carried Interest New Jersey 153