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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 233
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. MSN & AOL. Technology is Critical.

Video 339
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Commercial open source companies – being open source is a powerful way to gain developer adoption and sell to enterprises a lot sooner. Verticalized Video Understanding – machine interpreted video.

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

billion, and by 2017, nearly half of global mobile users are likely to own a smartphone. Band-aiding a mobile experience is no longer a possible solution, as 70% of mobile searches lead to action on a website within 1 hour of searching. The Mobile Gap & The Problems It Causes. This number increased by 27.1%

Mobile 48
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! Ryan was not only a senior engineer at Salesforce.com (he ran mobile and also ran content management) but was also my cofounder at Koral and lead architect at BuildOnline. The media world now has its own leader running the largest YouTube multi-channel network startup.

Video 320
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

They have a mobile app and I felt like it crashed too much for my liking. And given your stage of development you sure better at least know what your goal is. If you can break this down by channel that you’ve acquired them from this is obviously better. If you have multiple versions of your product, how many are web vs. mobile?

Metrics 346
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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. vs. mobile traffic. Why is it easier to detect 10% vs 12% desktop than 5% vs 6% mobile?

Chad 112