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Argona Partners Recognized by GoodFirms as the Best Company to Work With

Argona

Organizations can eliminate all these challenges and build a resilient business model when they partner with the top consulting firms. Argona Partners offers professional consulting services enveloping ideation, prototype designing, testing business models, and executing growth plans.

Partner 52
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Run retargeting campaigns that convert with personalized discounts 6. Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. What do their email campaigns look like? Engage in effective customer research.

eCommerce 129
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17 Things We’ve Learned from Top Product Marketers

ConversionXL

If they decide to look up to sales leaders and add a certain level of empathy and curiosity to the equation, this comprehensive approach will ensure a fruitful PM experience for all included parties. Jordan Greene , senior director of product marketing at Outreach, explains further: “An excellent product marketer is customer-obsessed.

Product 127
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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. A virtual reality walkthrough of a hypothetical bank layout.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email.

Marketing 121
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5 Things to Compare When Choosing an eCommerce Platform

Up and Running

You can sell products and services online without fancy face-to-face sales pitches, you don’t have to rent out an expensive physical storefront, and best of all, you can make sales while you sleep! In fact, it’s estimated that online sales will hit $4.8 The most critical part of the online sales process is payment.

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How Many Investors Should You Talk to in a VC Fund Raise? And How Do You Prioritize?

Both Sides of the Table

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.