Remove .Net Remove Aggregator Remove Developer Remove Revenue
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). This has been a very welcome addition. I frequently hear critics saying, “yeah, but you can’t monetize on YouTube.”

Video 320
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All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces

abovethecrowd.com

Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand. Great marketplaces do not simply aggregate a market; they enhance it. Wow” moments lead to word-of-mouth viral growth and high net promoter scores. Aggregating demand is much harder and more critical.

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How to Segment A/B Test Results to Find Gold

ConversionXL

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. You’re second-guessing different motivations/segments and developing different solutions for context.

Chad 112
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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

You can read various articles out there which will give you the cursory facts about Airbnb like their overall revenue or profitability or how their business has faired here in 2020 in the COVID environment. But even with this profitable Q3, on a trailing twelve months (TTM) basis Airbnb has a GAAP net loss of >$1 billion.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. And then beyond, to measuring your Net Promoter Score (or the latest flavor of the month customer centric metric), etc. People end up developing banner blindness (which happens on all display channels).

Metrics 165
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Chewy S-1: Category Leadership + Conveyor Belt Into Consumers’ Homes

View from Seed

revenue business still growing >50% YoY? Chewy now has over 10 million customers, repeat purchases by existing customers account for approximately 90% of their revenue today. This is analogous to SaaS companies like Slack or Dropbox, which have strong revenue growth just as their existing users consumer more of their service.

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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

Along with Greycroft Partners we were the first investors in Maker Studios 3 years ago when the company had no revenue and limited infrastructure. but not that this justifies take a 45% revenue share. Industry averages for talent revenue shares are about 70% with top talent making even more. ” YouTube takes 45%.