Pricing determines your business
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
If you want to scale faster you’ll need venture funding, both because of the anemic revenue, and because otherwise you can’t afford to advertise. In fact, discussions of price in particular was the key to invalidating one business idea and then validating WP Engine , which now (2014) employs 200 people. This is a hard slog.
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