Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. If you’re creating videos only for your own content, then it might make sense to host it on Vimeo and drive people to a landing page (or product pages), and not try to build a community.

Channel 129

Channel Metrics Algorithm Video 129

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Hearpreneur

JANUARY 5, 2022

Specifically, I plan on putting out one study per quarter that I'll send out to reporters and hopefully get viral coverage on social media. Going green will benefit us greatly in the long run, given its initial high costs. . A spike in the amount of data needed to be stored has also necessitated the acquisition of more servers.

Entrepreneur 115

Entrepreneur Affiliate Green Cloud 115

Startup Professionals Musings

MAY 10, 2019

Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. Most businesses need a mix of offline and online marketing, promotions, loyalty programs, and community involvement. Always gauge progress by business indicators, like customer acquisition cost and customer satisfaction.

Social Media 247

Social Media Media Reputation Viral 247

ConversionXL

FEBRUARY 27, 2019

Another plus: It costs almost nothing to produce. While those acquisition efforts worked well, not all do. Cheap acquisition is (too) cheap. Growth does require large-scale acquisition, but a product launch may not be the best time to do it. But cheap acquisition meant cheap leads. It’s not efficient.”.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Even if you recruit in lower-cost areas and look for more junior folks, you’re looking at $150K each, fully loaded. Their growth came from users, and they had true virality.

Conversion 133

Conversion Technical Review Channel Engineer 133

Version One Ventures

JULY 27, 2015

These days, we’re hyper-focused on marketplaces, communities and social platforms. This increased value can be in the form of cost reduction (in user acquisition as an example), higher liquidity (in a marketplace), stronger community or deeper relationships (in social networks), etc. What are network effects?

Networking 60

Networking Community Viral Social Network 60

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Jun-15: Community Manager (growth team). 1x hacker in charge of product/development.

Revenue 60

Revenue Acquisition Channel Campaign 60

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel. I wish the modern startup community would understand the mindset that gets a company to this point, and resist it. So these costs are amortized over the customers you do land.

Business Model 335

Business Model .Net Revenue IPO 335

mashable.com

JULY 18, 2012

The search giant’s VP of Corporate Development, along with CEO Larry Page, signs off on the dozens of acquisitions and acqui-hires made every year, large and small. There’s YouTube , of course — well established in its own right, it rewrote the book on how an acquisition can be run delicately, as a company within a company.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Startup Lessons Learned

DECEMBER 14, 2009

And passionate players are often the backbone of game communities – especially online. We cultivated a passionate community that nurtured a skilled set of developers. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

MAY 29, 2019

The higher production costs, off-site hosting, and late adoption have made YouTube a tangential component of many strategies, even as video—according to seemingly every study —moves toward the center. Inefficient subscriber acquisition is an unfortunate reality, not a cause for celebration. 5000 are achieving very little on YouTube.

Channel 106

Channel Video Audience Software Review 106

Startup Lessons Learned

SEPTEMBER 2, 2020

The benefit of the hammer and the dance is lower, and also the cost is higher." One of my jobs in the past was consulting measures and acquisitions. It's focused on how to learn as fast as possible with as little cost as possible. For example, Santa Clara had a community-spread case early in March.

South Korea 114

South Korea Silicon Valley Sweden Italy 114

David Teten

DECEMBER 3, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Investors are also mining for leads such sources as: – product crowdfunding sites ( Indiegogo *); – tech communities ( Producthunt ); – angel group platforms ( Gust ); – expert networks (e.g., 1) Manage the firm .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

VC Cafe

JUNE 25, 2020

The first virtual worlds were simple chat rooms & communities. In addition, Cloud infrastructure makes game streaming possible, increasing the reach even further and reducing the costs (as no expensive hardware is needed to play). As the Last Dance went viral on Netflix, who doesn’t want a pair of Air Jordans?

Jordan 198

Jordan Maryland Washington Engineer 198

Both Sides of the Table

DECEMBER 5, 2010

Other people were in the online community called “ The Well &# (founded in 1985). We were looking for what I call the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences (fun!). And so it goes with social networking. And then came AOL.

Social Network 318

Social Network Networking Internet Technical Review 318

Both Sides of the Table

JULY 10, 2011

Think of DataSift as turning the fire-hose into a cost-effective and manageable tap of running water. Twitter’s significance stems from the fact that it is a real time, open, asymmetric, social, viral referral network that is often location aware and provides both explicit and implicit interests and preferences. is hot right now.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Sophia Perl of Wisdom

AUGUST 27, 2011

Tips from Matt Mickiewicz: To keep costs low try swapping services for other services. Since this was in other countries, their customer acquisition costs were much cheaper than the US. You can get more sign-ups using viral techniques. I had no idea that 99Designs was just one of many companies that he started.

EC2 53

EC2 Social Network Distribution Demand 53

Duct Tape Marketing

MARCH 25, 2016

Viral Marketing. Community Building. Customer Acquisition Cost (CAC). Once you know your CLV, you can set your maximum Customer Acquisition Cost (i.e. Existing platform > Viral marketing > Community building. Search Engine Optimization. Content Marketing. Email Marketing. Trade Shows.

Channel 28

Channel Viral Marketing Acquisition 28

BeyondVC

OCTOBER 6, 2006

One of the reasons why eBay and Amazon have done so well is because of their respective communities and the ratings that are created by their customers. It leverages almost a wiki like concept so when I add a bottle of wine, it first searches its database to see if anyone else in the community has already input the data.

Social Network 60

Social Network New Jersey Database Wiki 60

The Startup Toolkit

OCTOBER 28, 2011

The first is to be able to provide proven funnel costs, from acquisition through creation & sharing. Put this widget on facebook, spend $10k on that display network with this ad, and we guarantee you’ll end up with 500 entries because our acquisition, engagement, creation, and sharing rates are XYZ & Q, respectively.

Guinea 28

Guinea Technical Review Startup Widget 28

Both Sides of the Table

JULY 1, 2010

Rumored to have turned down acquisition offers from Yahoo and Facebook. Offers virality optimization tools and A/B testing inside Facebook. Used by hedge funds, the intelligence community and multiple government agencies. They raised around $350 million to try and sell cars direct over the Internet. Foursquare. -A Kontagent. -A

San Francisco 248

San Francisco Venture Capital Analytics Government 248

Cracking the Code

OCTOBER 10, 2008

Ultimately, finding a low-cost, repeatable way to show customers how to be successful with your solution is as important as the solution itself. You put into words what we were thinking for our cost of client. Michael Kassing. Let me just say "Thanks". You validated our business model and added huge value to our efforts.

Software Review 48

Software Review North America Europe Metrics 48

YoungUpstarts

MAY 24, 2019

Research in this field has identified many issues such as the viral nature of information, the unique realities of detecting bias or outright “fake news” in the digital world, cyberbullying, and other features of emergent digital life that are pivotal for the well-being of young people but also for the health of our societies as a whole.

China 113

China Global Framework Singapore 113

ConversionXL

AUGUST 10, 2021

The culture they foster is entrepreneurial and community-driven—traits that are reflected in their startup and small business target audience. It is tempting to work with an influencer with 25 million followers, but it will cost a lot more, and often the influencer has lost direct touch and access with their fans.

Metrics 152

Metrics Audience Curation Algorithm 152

Rob Go

JULY 11, 2013

Here are a couple examples from our portfolio: Vertical Communities: One of the exciting attributes of GrabCAD in the early days was its rapidly growing, engaged community of mechanical engineers. As a vertical community, the business of GrabCAD was never going to look like that of a social network or social media company.

Distribution 66

Distribution Vertical Viral B2B 66

ConversionXL

DECEMBER 11, 2018

Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. The jazzy/upbeat version performed better across the board with 3x the Leads, 2x the Reach, 2x the Impressions, and a Cost Per Result of $1.48

Campaign 134

Campaign Marketing Design Differentiation 134

Cracking the Code

DECEMBER 11, 2015

When Elon Musk received $200 million from the proceeds of the PayPal acquisition in 2002, he re-invested everything to build the next big thing: $100 million in SpaceX and $100 million in Tesla. It occurred to him that he should try and find one of the drivers going his way and offer to share petrol costs in exchange for use of an empty seat.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. Paid media is advertising while Earned is how brands affect their public equity through the independent news cycle (e.g.

Social Media 60

Social Media Media Viral Channel 60

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties. It made this site very sticky and it grew organically through viral word-of-mouth as a result of doing that. In the Magic site’s case it was a forum that would grow virally by itself.

Technical Review 73

Technical Review Software Review Prospectus Audience 73

ConversionXL

MARCH 15, 2016

And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. Inbound.org is self-described as “the internet’s smartest marketing community” Everything Inbound marketing is discussed there. Onboarding is about retention, not acquisition. So, what does that mean?

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

JULY 21, 2020

In the “tweet heard around the world,” Oreo was able to quickly create a piece of content in real time that went viral and won numerous awards during the Super Bowl a few years ago. Barclays Bank uses video to make their customer and the community it serves the star of the story. No problem. This post contains video, click to play].

Customer 92

Customer Audience Campaign Social Media 92

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. Same thing for engagement, as well. Brian : There’s a couple things about this, though.

Founder 36

Founder Conversion Technical Review Cash Position 36

Reid Hoffman

JANUARY 26, 2021

They tend to be more helpful with capturing the upside versus managing the downside, since they are better positioned to help a startup connect to new opportunities, rather than cutting costs (management) or injecting millions of dollars of need funding (investors). David helped make LinkedIn a better product and company.

Startup 36

Startup Equity Early Stage Green 36