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Duct Tape Marketing
NOVEMBER 15, 2023
With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] And when I present it to them in terms of a cost analysis, [00:05:00] in terms of what you would.
ConversionXL
NOVEMBER 10, 2021
For example, instead of bidding on the same terms as rival platform Asana, which will probably be more expensive, monday.com bids on its competitor’s name: Because of lower competition, competitor brand names tend to be cheaper. Use content advertising to fight rising costs. You need to stand out by trying something new.
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Both Sides of the Table
NOVEMBER 14, 2017
MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer? were more distributed.
ConversionXL
FEBRUARY 3, 2022
Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Acquisition. The result? Image source.
View from Seed
SEPTEMBER 12, 2017
The old brands and distribution channels are dead or dying. Ironically, some of the most successful apparel companies are winning on the dimensions that Amazon has historically crushed other competitors on — namely personalization and product discovery. Most apparel purchases are now in some way influenced by the internet.
ConversionXL
JUNE 16, 2022
Users should easily understand which assets are promoted on which channels and the distribution schedule. Here’s an example of how Nightwatch uses Asana to organize distribution: The color-coded initials in the right-hand column correspond to different members of the marketing team, so everyone knows their role.
ConversionXL
FEBRUARY 3, 2022
They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).
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