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Creative Options For US Companies Who Advertise In Japan

YoungUpstarts

It is no secret that the marketing and advertising industries foster some of society’s most interesting and innovative talents. Japan is one of the top countries spending the most on advertising. As you can imagine, this also makes Japan one of the most competitive markets in the world with advertisers striving to be the most creative.

Japan 162
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Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

But Microsoft Advertising has potential advantages, including lower CPCs and less competition on Bing. I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . The first step is to create an account on Microsoft Advertising. How to set up a Microsoft Ads campaign.

PPC 100
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. A more aggressive promotion or advertising strategy can help your brand reach a larger group of your target customers. Rewards program, contests, email marketing, campaigns; Revenue. Image source.

Marketing 115
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3 Ways Technology Is Changing Small Business Lending

YoungUpstarts

There are close to 30 million small businesses in the United States that, collectively, employ more than half of our nation’s working population. The web-based business lending market is still relatively new, but non-bank lenders are developing technologies to address the financing needs of small businesses across the United States.

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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. Lean Marketing: Facebook advertising for newbies. Outdoor and print. Direct mail.

Lean 98
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Don’t have any?

PPC 111
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5 Important Lessons Your Small Business Should Learn From Successful Brands

crowdSPRING Blog

With millions of Americans calling their tissues “Kleenex” and their sodas “Cokes,” these brand names have become synonymous for the products they sell. the name “Hoover” is linked with vacuum cleaners. It’s also the name of the family that invented the whirlpool hot tub. In the U.S.