Remove California Remove Channel Remove Revenue Remove Sales
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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the salesChannel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 215
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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. When integrated properly, they maximize how we attract consumers, and turn visits into revenue. Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? Display Advertising.

Channel 165
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Her packaging class was so good that we sent every new marketer at SuperMac to take it.

Sales 120
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Lean Startups aren't Cheap Startups

Steve Blank

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. And I can even imagine cases where it might burn more cash than a traditional startup. Lets see why.

Lean 244
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

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10 Entrepreneurs Reveal Their Favorite Business or Entrepreneur Turnaround Story

Hearpreneur

Fast forward 20+ years and Netflix has become one of the biggest TV and movie studios in the world, with more subscribers than all the cable TV channels in America combined! billion in annual revenue. In 1999, Alibaba had to face many failures; for the first three years, the company made zero revenue. Airbnb now makes $2.5

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Innovation, Change and the Rest of Your Life

Steve Blank

I lived through the time when working in my first job in Ann Arbor Michigan we had to get out a map to find out that San Jose was not only in Puerto Rico but there was a city with that same name in California. The response was inevitably “great pipeline.” (Great pipeline means no real sales.). The founders.

Restful 222