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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. Mobile banking in developing countries. The Renault Logan , released in 2004, is a prime example of frugal innovation. It helps you to focus on what’s important.

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15 Mobile Security Best Practices For SMBs (Or Anyone Else For That Matter)

YoungUpstarts

It’s hardly a stretch in this day and age to say that everyone in the corporate workforce has a mobile device, whether it is company issued or personal. Here are some mobile security best practices that people can easily implement to protect themselves (and their devices): 1. by Don DeBolt, Total Defense, Inc.

Security 160
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Is the Lean Startup Dead?

Steve Blank

Their idea is that consumers will want a subscription service for short form entertainment (10-minute programs) for mobile rather than full length movies. Will consumers want to watch short-form mobile entertainment? Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Founding Date: 2004. How They Make Money: Majority of Kayak’s revenue actually comes from advertising on their site (55%), not lead generation or referral fees to travel suppliers as you might think (more on this below). Mobile Usage: 8% of 2010 query volume (mobile app download growth of 344% YoY).

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

mobile, locations, layering of services, data management, portability & more]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. The Past (1985-2002).

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. We experimented with tap and go technology, both on cards as well as embedded in mobile phones. Then at the request of merchants, we settled for the mobile number. A new paradigm.

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Optimized Reviews May Be the Next Local SEO Edge :: Small Business.

Duct Tape Marketing

Right now this is just a Google Maps function, but Google claims it will spread in Place search on Google.com and Google Maps for mobile soon! Better start suggesting keyword phrases for those reviews people are anxious to write. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : 5 Steps to Successful Fac.